Darren Urquhart

How to slash your cost per lead on Google Ads

Darren Urquhart
4 minute Read


In a tough operating environment, cost cutting while reaching new customers through your digital marketing do not have to be mutually exclusive. You can make sure each dollar is performing as strongly as it can be.

By improving your cost-per-lead, or how much money you are spending per customer sign up through your digital marketing, you can get a better return from the same investment.

Discount your bid

In Google Ads, your “bid” is the price you are willing to pay Google for someone to click on your ad and visit your website.

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