Marketing

Nurture your network: How to become an influential leader

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Leadership

Networking

Alicia McKay is a leadership strategist who believes that people don't need an MBA to be a good leader, but they do need relevant, practical skills and support.

Make the connection meaningful: LinkedIn tips for network building

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Leadership

Networking

This cheat sheet gives you eight simple ways to start the conversation on the right foot, and get the most out of every connection.

Why Pamela Jabbour made 26,000 cold calls to start her business, Total Image Group

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Strategy

Entrepreneurs

Pamela Jabbour made 100 cold calls a day to potential clients for 12 months before landing a sale. Here's what she learnt.

Community, connection, and the secret sauce: The women making small businesses work in regional and rural Australia

Analysis

Stephanie Palmer-Derrien

27 May 2021

For women entrepreneurs in regional Australia, connection — with their local communities and with each other — has never been more important.

Authentic relationships can last decades: How to effectively engage with Indigenous communities

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Leadership

Networking

Once you have an authentic relationship, it can last for decades. However, creating these relationships requires a long-term approach, over one-off, transactional-style interactions.

Career gap titles, pronoun options: LinkedIn outlines steps to become “more inclusive”

Networking

Eloise Keating

15 April 2021

LinkedIn users will soon be able to select from a number of new job titles when updating their profile to better describe periods when they’ve taken time out from work. 

Sound reliable, look relatable: Behavioural science hacks for video meetings

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Strategy

Networking

Online meetings make social cues harder to read and react to. This piece gives you advice on how to look and sound confident and trustworthy, drawing on behavioural science.

LinkedIn users in a frenzy over “genius” business card design

Entrepreneurs

Stephanie Palmer-Derrien

26 February 2021

A LinkedIn post is going gangbusters, as entrepreneurs, marketing experts and designers debate the design of one “genius” business card.

“There’s no plan B”: Businesses give corporate boxes a miss at this year’s Australian Open

Networking

Lois Maskiell

21 January 2021

Businesses opt to skip spoiling their clients in corporate boxes at this year's Australian Open, as the global pandemic teeters along.

“Absolutely poisonous”: Why networking is a waste of time

Networking

Joan Westenberg

14 January 2021

At the end of the day, networking is about trying to work a group of people, and their contacts, in order to get something from them.