Marketing

This cheat sheet gives you eight simple ways to start the conversation on the right foot, and get the most out of every connection.

Pamela Jabbour made 100 cold calls a day to potential clients for 12 months before landing a sale. Here's what she learnt.

For women entrepreneurs in regional Australia, connection — with their local communities and with each other — has never been more important.

Once you have an authentic relationship, it can last for decades. However, creating these relationships requires a long-term approach, over one-off, transactional-style interactions.

LinkedIn users will soon be able to select from a number of new job titles when updating their profile to better describe periods when they’ve taken time out from work. 

Online meetings make social cues harder to read and react to. This piece gives you advice on how to look and sound confident and trustworthy, drawing on behavioural science.

A LinkedIn post is going gangbusters, as entrepreneurs, marketing experts and designers debate the design of one “genius” business card.

Businesses opt to skip spoiling their clients in corporate boxes at this year's Australian Open, as the global pandemic teeters along.

At the end of the day, networking is about trying to work a group of people, and their contacts, in order to get something from them.

"If this year has taught me anything, it’s that female entrepreneurs need an inner circle," says Verve Super co-founder Christina Hobbs.