How retailers can kick their digital presence up a notch this holiday shopping season Online Marketing, Retail Joe Frazer 27 November 2020 E-commerce sales are predicted to balloon by 25% and 35% between November and January this year, compared to a 14.7% increase last year.
Google to make it free for Australian small businesses to list their products in Google Shopping Online Marketing, Retail Eloise Keating 5 October 2020 Starting in mid-October, Australian retailers will be able to list their products for free on the Google Shopping platform.
Sorry Google, you don’t get to play the small business card Arts & Media, Online Marketing, Opinion Matthew Elmas 21 August 2020 Google fancies itself a champion of small businesses, but the tech giant's professed devotion to SMEs in service of its own commercial interests is disingenuous.
How to double your sales without increasing your marketing budget Online Marketing Darren Urquhart 7 July 2020 Why making some strategic changes to your website could be the best investment you ever make. Here's how to improve your conversion rates.
“It’s lawless, it’s unfair”: Governments and tech giants must protect small business from fake online reviews Online Marketing, Social Media Sagar Sethi 3 July 2020 In this digital age, it's easy for anonymous people to post malicious, fraudulent reviews about a business. So what can be done to stop this practice?
The new Google tool helping retailers respond to changing consumer behaviour Coronavirus, Online Marketing, Retail Aron Lewin 12 May 2020 Google’s new ‘Rising Retail Category’ tool is helping to show retailers how consumer demand is changing as a result of COVID-19 restrictions.
How the third-party cookie crumbles: Google Chrome change to force ad strategy rethink Online Marketing, SEO Priscilla Pho 14 February 2020 Online marketers will soon need a new strategy to track website visitors as Google Chrome prepares to phase out third-party cookies by 2022.
‘They can’t fight back’: Businesses can now get fake reviews removed through new Removify platform Online Marketing Dominic Powell 1 July 2019 Newly launched Aussie business Removify is helping small business owners remove fake or otherwise negative online reviews.
“No guarantee of higher click-through rates”: Evidence needed to prove value of personalised Facebook advertising Online Marketing, Social Media The Lead South Australia 30 August 2018 Targeting social media users with personalised advertising tailored to their psychological profile is no guarantee of higher click-through rates.
The elements that are missing from your website (and how they’re costing you business) Online Marketing Sue Parker 10 August 2018 The website is the nerve centre for every business. Yet many websites miss the vital elements that can strengthen and build trust, says Sue Parker.
