Online Marketing
“No guarantee of higher click-through rates”: Evidence needed to prove value of personalised Facebook advertising
By Andrew Spence
Targeting social media users with personalised advertising tailored to their psychological profile is no guarantee of h…
The elements that are missing from your website (and how they’re costing you business)
The website is the nerve centre for every business. Yet many websites miss the vital elements that can strengthen and build trust. Even wi…
“Any business can do it”: How a bit of savvy market research won Beer Cartel an online retail award
An Aussie beer subscription service that was into craft beer before it was cool has nabbed an Australia Post Online Retail Industry Award (O…
Consumer watchdog to investigate ServiceSeeking’s review function that lets tradies “rate themselves”
The consumer watchdog says it will look into a reviewing function on tradesperson services platform ServiceSeeking that allows tradies to re…
Seven “customer-rich” online platforms you may not be using for marketing your business
Jumping onto Twitter or Facebook to spruik your brand might seem like second nature to businesses operating in the digital space, but with a…
The first three things you should do when starting a content marketing campaign
We’ve heard Australia small business owners are planning to go hard on content marketing over the next 12 months, and estimates from the Con…
Hacking fears see SMEs turning away from website ownership
Fears of website hacking have driven a fall in small and medium businesses hosting their own websites over the past year, according to the …
Desktop or mobile? How customers are influenced by the device they use
Consumer usage trends point to a user preference for mobile. But when trying to convince customers to buy, is desktop more important?
In …
Four startups share their best digital marketing advice
Digital marketing is a crucial way to gain customer conversions, but with a small budget and lack of dedicated resources, it can be hard for…
Be a king of content: Five digital marketing trends to use in your business
How content are you with your content?
If the answer to that question is either “not very” or “huh?” then it may well be time you tried o…
