online marketing
Hacking fears see SMEs turning away from website ownership
Fears of website hacking have driven a fall in small and medium businesses hosting their own websites over the past year, according to the …
Desktop or mobile? How customers are influenced by the device they use
Consumer usage trends point to a user preference for mobile. But when trying to convince customers to buy, is desktop more important?
In …
Four startups share their best digital marketing advice
Digital marketing is a crucial way to gain customer conversions, but with a small budget and lack of dedicated resources, it can be hard for…
Be a king of content: Five digital marketing trends to use in your business
How content are you with your content?
If the answer to that question is either “not very” or “huh?” then it may well be time you tried o…
Lessons for your business from seven controversial digital marketing campaigns
A viral digital marketing campaign has the power to reach customers in numbers you’d only ever dreamed of, but the scope for mistakes throug…
Eight tips to help you avoid making online marketing mistakes
Diving into content creation and digital marketing as a young business can be a daunting prospect, but luckily there’s plenty of social medi…
Digital advertising woes show the need to develop your own networks
Major advertisers and agencies have been pulling big money from digital platforms like YouTube because of worries about dodgy ad placements …
How many sales is your website costing you?
It happens to the best of us.
Your interest in a product or service is piqued by need or promotion and so, cash in hand, you visit a busi…
Tips for trouble-free website development for small businesses
I would love to say that all of the websites my little web shop creates are completely smooth and trouble free. But that would be far from t…
Yes, your small business still needs a website — here’s why
It’s a question that comes up often in small business forums. And one that, despite the terabytes of evidence answering it, just doesn’t…
