Marketing

Across the nation, various stages of lockdown have returned — and so has the sudden surge of businesses looking to see if they can start generating revenue and leads online.

Small business ombudsman Kate Carnell is calling for tougher regulations for the digital marketing industry, following a rise in complaints from SMEs.

Google has threatened to pull out of Australia amid negotiations for a digital news code that would force it to pay for content.

E-commerce sales are predicted to balloon by 25% and 35% between November and January this year, compared to a 14.7% increase last year.

Starting in mid-October, Australian retailers will be able to list their products for free on the Google Shopping platform.

Google fancies itself a champion of small businesses, but the tech giant's professed devotion to SMEs in service of its own commercial interests is disingenuous.

Why making some strategic changes to your website could be the best investment you ever make. Here's how to improve your conversion rates.

In this digital age, it's easy for anonymous people to post malicious, fraudulent reviews about a business. So what can be done to stop this practice?

Google’s new ‘Rising Retail Category’ tool is helping to show retailers how consumer demand is changing as a result of COVID-19 restrictions.

Online marketers will soon need a new strategy to track website visitors as Google Chrome prepares to phase out third-party cookies by 2022.