Some efforts to be mobile-content friendly are already a dismal failure. What were they thinking? CHRIS THOMAS
By Chris Thomas
A couple of weeks ago, I was up at the Gold Coast for my brother’s 40th. For me, it was a whirlwind trip – and, like most interstate travellers, I went through the usual booking process, jumped online, compared a few prices, checked out the schedules and ended up booking the flight up and back with Jetstar.
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My flight home was on Saturday afternoon, departing Gold Coast Airport. But there was one small snag. I got up really late (with obligatory hangover), waited ages for a taxi, and missed the flight check-in by three miserable minutes.
Despite my profuse apologising, the check-in attendant wouldn’t budge. As I walked away in a huff, he helpfully offered that there was another flight in a couple of hours time. I called back that I was probably going to book a flight home with another airline.
So I bought a coffee, sat down, and called my partner to let her know that I was going to be a little late home – with another apology attached.
So while I was sitting there with my cuppa, it suddenly dawned on me that I could book a flight with my iPhone. So (trying hard not to look like a complete tool), I discretely looked up Virgin’s website. Cool, they had a flight in an hour’s time and it was cheap. Just in case, I thought I’d better also check Jetstar’s offering.
But instead of going to Jetstar’s normal website, they had (in their infinite wisdom) decided to create a new site solely dedicated to iPhone users.
And it’s hopeless…
You can’t book a flight. You have to download a 180kb PDF to see their flight schedules. You have to call them to hear about their special deals!
So Virgin got the guernsey that Saturday afternoon. I booked the flight, saved the receipt and grabbed a booking pass in under five minutes.
Jetstar, please don’t try and fix something that’s not broken.
Chris Thomas heads Reseo, a search engine optimisation company which specialises in creating and maintaining Google AdWords campaigns and Search Engine Optimisation campaigns for a range of corporate clients.
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