Since today’s consumer prefers video content over the written word, marketers need to be on top of their video content game.
Networking, Startup News
League of Extraordinary Women's new platform will give those seeking mentorship the opportunity to ‘hire’ other women in 45-minute blocks.
Because followers demand authenticity, when influencer marketing fails, it doesn’t take long for the public to call it out.
There’s only so much email-worthy material you can generate, even if you’re a huge and thrilling brand. So here are the top 10 things to bear in mind.
Successful business owners understand the importance of projecting the right look and incorporate uniforms into the business' marketing strategy.
Networking, Startup Advice
A well-worded, warm introduction can help founders rise above the background noise and capture the attention of influential people.
Legal, Social Media
A worker sacked for a Facebook post has won an unfair dismissal bid, as social media at work continues to make headlines.
While some companies use causes to pander to consumers, business allies and advocates can play an important role in social movements.
''If you're not satisfied with your stay, let us know and we’ll make it right." It was a reassuring sign. A promise to fix things. Pity it was rubbish.
As digital natives, generation Z will require a different marketing strategy than your current millennial and boomer consumer base.