Marketing

Emma & Tom

In 2004 two young entrepreneurs burst on to the health juice scene with a fresh premium fruit juice and big ambitions. They were determined …

Viral salads

Sumo Salad made a big hit with its web video viral marketing campaign. Founder Luke Baylis tells JACQUI WALKER how it all came about. By Ja…

King of the ambush

Kym Illman says his products are much the same as his competitors’ – the difference is his aggressive advertising and personal service. B…