Public Relations
Drop the modesty and start telling the world about your wins
Chances are, like most of us, you spent your childhood being taught that bragging and showing off are character traits you should avoid at a…
How cancel culture is destroying business
A barrage of recent activity stemming from Unilever chief Alan Jope’s article on ‘woke washing’ and an organisation’s responsibilit…
How to get the most out of positive media coverage
You’ve done it. You’ve scored that perfect piece of media coverage you’ve been planning for weeks. You celebrate, send a tweet. Then w…
All publicity isn’t good publicity: What smart PR looks like
It is often said there is no such thing as bad publicity. As Oscar Wilde famously said, ‘the only thing worse than being talked about is not…
What does the future of PR look like?
Unless you’ve been living under a rock, you will have noticed the media, and subsequently, the PR landscape, is experiencing some pretty d…
How to lose a journalist in 10 ways
The relationship between PRs (or business owners doing their own PR) and journalists is a notoriously delicate one to balance. But no matter…
Homenum revelio: Why you cannot trust who you cannot see
Albert Einstein famously said “imagination is more important than knowledge”. Indeed, imagination is a glorious attribute that in its p…
We’re all human: Why customers need to be more forgiving
Every week brings new stories of businesses and unhappy customers. And so this is for all the customers out there. In other words, all of us…
Forgiving broken promises: Why we must allow space for amends so the trust engine can keep turning
An article about Michael Cohen’s testimony to Congress may seem like an unlikely place to stumble upon a truth about the relationship betw…
Navigating the ‘green mist’: Tips for marketing a cannabis business and debunking stigma to boot
It’s high time for progressive businesses to get involved in the cannabis industry — and an opportune time for PR professionals to navig…
