Marketing

Here are some of the most common mistakes businesses make when pitching to media outlets, and how you can stop tripping up. 

Bench PR founder Jocelyn Hunter explains what business leaders can learn from Scott Morrison’s response to Australia's devastating bushfires.

Sonos has angered long-time customers in an epic marketing snafu, as it announced a range of its older models will no longer be given software updates.

A Renée Zellweger character once said: “You had me at hello.” But the reality is a long way from that when it comes to getting a journalist's attention.

Don’t be afraid to tell the world about your success. Once you start to see the positive responses rolling in, you’ll wonder why you didn’t do it sooner.

Barely a week goes by without an organisation outed for some perceived or real transgression, caught in the crossfire of what they do and how they do it.

You’ve scored the perfect piece of media coverage, celebrated and sent a tweet. But there's more you can do to extend your fame past the alloted 15 minutes.

It's often said there is no such thing as bad publicity, but the following publicity-seeking behaviours remind us this isn't true.

Unless you’ve been living under a rock, you will have noticed the media, and subsequently, the PR landscape, is experiencing some pretty dramatic shifts.

Here are 10 common mistakes to actively avoid when seeking media coverage, to ensure you stay in the good books with journalists.