Marketing

Want to get the best results from your PR pitch? Kate Engler of Meet The Press MasterClass shares a five-step strategy to make sure your pitch goes the extra mile.

The announcement of the investigation into Gladys Berejiklian was released at the perfect time to create a significant and prolonged amount of media attention.

The key to a successful pitch is making sure that you have an angle that is newsworthy and works within a broader publication calendar. 

With lockdowns happening across the nation, the demand for media content continues to grow. Business owners can utilise this demand and grow their presence through DIY PR.

If you can avoid making these five common mistakes, you'll have a better chance of standing out when competing for media attention.

Woolworths had planned to build a Dan Murphy’s within walking distance of three “dry” communities, failing a basic principle of stakeholder engagement and communication.

While dispatching press releases is part of what PR agencies do, the service is actually far more comprehensive than running a mail merge and organising bulk distribution.

Many people would argue companies should respond to online complaints swiftly, openly and with empathy. But new research suggests it is more complex.

Harvey Norman has been trending on Twitter for all the wrong reasons this week, in a perfect example of how not to handle crisis communications.

By thoughtlessly using overused phrases and pandemic buzzwords at any opportunity, businesses run the risk of becoming a mere echo.