Marketing

If you can avoid making these five common mistakes, you'll have a better chance of standing out when competing for media attention.

Woolworths had planned to build a Dan Murphy’s within walking distance of three “dry” communities, failing a basic principle of stakeholder engagement and communication.

While dispatching press releases is part of what PR agencies do, the service is actually far more comprehensive than running a mail merge and organising bulk distribution.

Many people would argue companies should respond to online complaints swiftly, openly and with empathy. But new research suggests it is more complex.

Harvey Norman has been trending on Twitter for all the wrong reasons this week, in a perfect example of how not to handle crisis communications.

By thoughtlessly using overused phrases and pandemic buzzwords at any opportunity, businesses run the risk of becoming a mere echo.

How can you make sure your PR stunt or activation creates a memorable message for the right reasons, instead of becoming a whopper fail?

This year, we witnessed some organisations bury into reputational damage, while others won customers over through innovation and connection.

Should you write a press release for your business? It’s a question that plagues many a small business owner, especially those just starting out.

When does the act of removing products from stock, or boycotting a major supplier, move beyond marketing strategy to moral act? And when does it become censorship?