Public Relations
How to lose a journalist in 10 ways
The relationship between PRs (or business owners doing their own PR) and journalists is a notoriously delicate one to balance. But no matter…
Homenum revelio: Why you cannot trust who you cannot see
Albert Einstein famously said “imagination is more important than knowledge”. Indeed, imagination is a glorious attribute that in its p…
We’re all human: Why customers need to be more forgiving
Every week brings new stories of businesses and unhappy customers. And so this is for all the customers out there. In other words, all of us…
Forgiving broken promises: Why we must allow space for amends so the trust engine can keep turning
An article about Michael Cohen’s testimony to Congress may seem like an unlikely place to stumble upon a truth about the relationship betw…
Navigating the ‘green mist’: Tips for marketing a cannabis business and debunking stigma to boot
It’s high time for progressive businesses to get involved in the cannabis industry — and an opportune time for PR professionals to navig…
Why a video news release needs to be part of your PR strategy
It’s been standard practice for years for movie studios to release highlights of films and interviews with stars to promote new films.
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How to navigate your first media interview
You’ve perfected your brand story and pitched your idea. And bingo, a journalist loves your story and wants to interview you for a feature…
“Our actions define us”: Five things to avoid when responding to a crisis
The words “I want my life back” thrust BP chief executive Tony Hayward into the spotlight for no good reason after the oil rig explosion…
A “reincarnation of an ancient evil”: How consumers see a profit motive as inherently immoral
By Laurence Ashworth, Queen’s University, Ontario
Justin Welby, the archbishop of Canterbury, made headlines in the UK recently for his s…
Rather than paying thousands of dollars, here’s how nine-month-old business SkilledSmart did its own PR
Around two months ago, Paridhi Jain’s business landed some fortuitous media coverage, finding itself at the centre of a short segment on C…
