Marketing

This year, we witnessed some organisations bury into reputational damage, while others won customers over through innovation and connection.

Should you write a press release for your business? It’s a question that plagues many a small business owner, especially those just starting out.

When does the act of removing products from stock, or boycotting a major supplier, move beyond marketing strategy to moral act? And when does it become censorship?

The makers of Coon cheese will have paid close attention to the publicity surrounding Nestle’s rebadging of Red Skins and Chicos.

The Victorian government has forgotten to inform people in a meaningful way beyond a once-a-day television event.

Weasel words and verbal gymnastics is the go-to response when a big company is faced with sexual harassment allegations.

Krispy Kreme has been condemned by police, social media users and anyone else with a brain after trying to run a promotion during a pandemic.

When the mining giant put profit ahead of posterity and destroyed an ancient Indigenous site, its own reputation was reduced to rubble.

Are you creating curated content, to disambiguate fake news going forward? Are you reaching out for human capital in the time of COVID-19? Well stop. Enough with the buzzwords.

Small and medium businesses are supporting their local sports clubs — be that netball, rugby, AFL or soccer — in earnest, COSBOA says.