Public Relations
Public Relations
Tips for getting past ‘hello’ with a journalist
A Renée Zellweger character once said: “You had me at hello.” But the reality is a long way from that when it comes to getting a journalist's attention.
Public Relations
Drop the modesty and start telling the world about your wins
Don’t be afraid to tell the world about your success. Once you start to see the positive responses rolling in, you’ll wonder why you didn’t do it sooner.
Opinion, Public Relations
How cancel culture is destroying business
Barely a week goes by without an organisation outed for some perceived or real transgression, caught in the crossfire of what they do and how they do it.
Public Relations
How to get the most out of positive media coverage
You’ve scored the perfect piece of media coverage, celebrated and sent a tweet. But there's more you can do to extend your fame past the alloted 15 minutes.
Public Relations
All publicity isn’t good publicity: What smart PR looks like
It's often said there is no such thing as bad publicity, but the following publicity-seeking behaviours remind us this isn't true.
Public Relations
What does the future of PR look like?
Unless you’ve been living under a rock, you will have noticed the media, and subsequently, the PR landscape, is experiencing some pretty dramatic shifts.
Public Relations
How to lose a journalist in 10 ways
Here are 10 common mistakes to actively avoid when seeking media coverage, to ensure you stay in the good books with journalists.
Public Relations
Homenum revelio: Why you cannot trust who you cannot see
We simply cannot trust who we cannot see. And it is for this reason business owners must share their photo and contact details online.
Public Relations
We’re all human: Why customers need to be more forgiving
"Next time you’re about to jump online and write a bad review or tweet about a perceived failure you feel is worth your wrath, please stop."
Public Relations
