Marketing

Should your business take a stand on high-profile social issues?

Tony Jaques

18 May 2022

The likely overthrow of Roe v Wade to limit access to abortion in the US has highlighted whether and when business corporations should take a stand on controversial social issues.

Speak up or shut up: What to consider when your business is put under a media spotlight

Tony Jaques

9 May 2022

When you’re in the public spotlight over a high-profile issue, it’s a common misapprehension that an organisation must speak to the media — and right away.

Samsung ad slammed for promoting “unsafe” night running for women

Tarla Lambert

2 May 2022

A video campaign launched by Samsung has been slammed widely across social media after depicting a woman running freely at night.

“We are f***ed”: Twitter employees face harassment and uncertainty from new boss Musk

Bianca Healey

28 April 2022

Twitter employees have been subjected to opaque internal information around what the future of working at the company will look like following the board's acceptance of Elon Musk's acquisition offer.

Gold Coast surgeon wins $450,000 defamation case that highlights the damage caused by online reviews

David Adams

22 April 2022

Small businesses owners have been advised to keep an eye on their online reviews, after a high-profile defamation suit between Gold Coast surgeons resulted in a $450,000 payout.

Qantas passengers left furious over hours-long call centre wait times

Zac Crellin

21 April 2022

Qantas passengers are demanding the airline hire more staff amid reports of dire customer service, including call wait times of several hours.

Here’s what you should do if Morrison or Albanese turn up at your business

David Adams

12 April 2022

Businesses should think very carefully before welcoming politicians during an election campaign, according to the experts.

Three brands that missed the mark on International Women’s Day

Emma Elsworthy

10 March 2022

Each year, without fail we see tone-deaf platitudes and actually offensive content. Here are three of this year's biggest #IWD gaffes.

When crisis strikes your business, who should take the lead?

Tony Jaques

17 February 2022

The rise of social media has increased the danger of getting it wrong and the costly consequences for reputation. Yet the argument continues about who should take the lead in a crisis.

Why Kate Dinon’s PR agency has launched a seed fund for startup investment

Stephanie Palmer-Derrien

21 December 2021

Melbourne PR and comms agency Character + Distinction has launched its seed fund for investing in startups, with a focus on storytelling.