Make the best use of the media microphone. Source: Unsplash/Kane Reinholdtsen

Marketing
Adrian Falk

Doing your own PR? Here are five mistakes not to make

Authors
Adrian Falk
Public Relations
4 minute Read

Public relations can increase your company’s credibility, help with SEO, and has great reach for communicating with a wider audience. When building your business, reaching media outlets can be a great way to grow your brand and secure new opportunities.

PR can allow you to position your company as a brand leader by demonstrating expertise and knowledge in your field. It can also be more cost effective than traditional marketing techniques, but there are mistakes that entrepreneurs are making time and time again, stunting the growth of their company.

Here are five mistakes companies are making when doing their PR:

1. Not offering an exclusive story

Media relations is very similar to dating. You must be careful about when and whom you become “exclusive” with.

Become a SmartCompany Plus subscriber to keep reading

Save 20% on an annual subscription with the promo code SILVERLININGS.
Subscribe now
Already a Plus member?

By submitting to this form, you agree to SmartCompany Plus’ terms and conditions.