Public Relations
“Get their name right”: The five biggest mistakes businesses make when doing their own PR
Much of the discussion around entrepreneurship and starting a business focuses on the what and why of the business, but one of the oft-overl…
The PR sins and wins of 2017
It’s been a tumultuous year in brand image for some companies and personalities right round the world, while for others, 2017 has brought …
Piccolo PR founder Sarah Cichy on the “sleepless nights” involved in building a multimillion-dollar public relations firm
Founder of Piccolo PR Sarah Cichy eschewed all the entrepreneurial brouhaha when building her multimillion-dollar public relations agency, t…
How your business can recover from reputation damage
The “walk of shame” that teens like to snigger about has a whole new meaning these days, especially when applied to companies and organisati…
Why SEO is more powerful than your CEO when crisis strikes
Many critics and commentators look to the chief executive when crisis hits a brand or organisation. It’s recently become a matter of anecd…
Fashion business backed on Shark Tank faces claims of poor customer service and not providing refunds: How to respond to negative publicity
A fashion business that appeared on the second season of Shark Tank is under fire, after television program A Current Affair broadcast alle…
Menulog cops flak for not telling all customers about April data breach: How to win back trust
Online ordering service Menulog has faced criticism after it failed to notify its customers of a data breach that occurred back in April.
…
Six strategies to improve your PR (without chasing media coverage)
By Anna Lebedeva
If there’s anything else entrepreneurs want more than customers, it’s publicity.
They want mentions, re…
Five things to look for when hiring a PR agency
By Marina Holmes
As a communications professional for over 10 years working in San Francisco and Melbourne, I’ve worked with and hired m…
How the federal election may affect your PR activities
The next federal election is looming. And while this is certainly important for the nation, from a PR perspective it is massive news.
Why…
