Public Relations
Why SEO is more powerful than your CEO when crisis strikes
Many critics and commentators look to the chief executive when crisis hits a brand or organisation. It’s recently become a matter of anecd…
Fashion business backed on Shark Tank faces claims of poor customer service and not providing refunds: How to respond to negative publicity
A fashion business that appeared on the second season of Shark Tank is under fire, after television program A Current Affair broadcast alle…
Menulog cops flak for not telling all customers about April data breach: How to win back trust
Online ordering service Menulog has faced criticism after it failed to notify its customers of a data breach that occurred back in April.
…
Six strategies to improve your PR (without chasing media coverage)
By Anna Lebedeva
If there’s anything else entrepreneurs want more than customers, it’s publicity.
They want mentions, re…
Five things to look for when hiring a PR agency
By Marina Holmes
As a communications professional for over 10 years working in San Francisco and Melbourne, I’ve worked with and hired m…
How the federal election may affect your PR activities
The next federal election is looming. And while this is certainly important for the nation, from a PR perspective it is massive news.
Why…
