Public Relations
Navigating the ‘green mist’: Tips for marketing a cannabis business and debunking stigma to boot
It’s high time for progressive businesses to get involved in the cannabis industry — and an opportune time for PR professionals to navig…
Why a video news release needs to be part of your PR strategy
It’s been standard practice for years for movie studios to release highlights of films and interviews with stars to promote new films.
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How to navigate your first media interview
You’ve perfected your brand story and pitched your idea. And bingo, a journalist loves your story and wants to interview you for a feature…
“Our actions define us”: Five things to avoid when responding to a crisis
The words “I want my life back” thrust BP chief executive Tony Hayward into the spotlight for no good reason after the oil rig explosion…
A “reincarnation of an ancient evil”: How consumers see a profit motive as inherently immoral
By Laurence Ashworth, Queen’s University, Ontario
Justin Welby, the archbishop of Canterbury, made headlines in the UK recently for his s…
Rather than paying thousands of dollars, here’s how nine-month-old business SkilledSmart did its own PR
Around two months ago, Paridhi Jain’s business landed some fortuitous media coverage, finding itself at the centre of a short segment on C…
Seven PR stunts or media campaigns that catapulted businesses into the news
When it comes to media and publicity, at one end of the spectrum sits a quiet, considered story about a business landing some funding, growi…
“Get their name right”: The five biggest mistakes businesses make when doing their own PR
Much of the discussion around entrepreneurship and starting a business focuses on the what and why of the business, but one of the oft-overl…
The PR sins and wins of 2017
It’s been a tumultuous year in brand image for some companies and personalities right round the world, while for others, 2017 has brought …
Piccolo PR founder Sarah Cichy on the “sleepless nights” involved in building a multimillion-dollar public relations firm
Founder of Piccolo PR Sarah Cichy eschewed all the entrepreneurial brouhaha when building her multimillion-dollar public relations agency, t…
