“Get their name right”: The five biggest mistakes businesses make when doing their own PR
One of the oft-overlooked parts of business building is how to get your business noticed and talked about. Here's five big PR mistakes to avoid.
It’s been a tumultuous year in brand image for some companies and personalities right round the world, while for others, 2017 has brought …
Founder of Piccolo PR Sarah Cichy eschewed all the entrepreneurial brouhaha when building her multimillion-dollar public relations agency, t…
The “walk of shame” that teens like to snigger about has a whole new meaning these days, especially when applied to companies and organisati…
Many critics and commentators look to the chief executive when crisis hits a brand or organisation. It’s recently become a matter of anecd…
A fashion business that appeared on the second season of Shark Tank is under fire, after television program A Current Affair broadcast alle…
Online ordering service Menulog has faced criticism after it failed to notify its customers of a data breach that occurred back in April.
…
By Anna Lebedeva
If there’s anything else entrepreneurs want more than customers, it’s publicity.
They want mentions, re…
By Marina Holmes
As a communications professional for over 10 years working in San Francisco and Melbourne, I’ve worked with and hired m…
The next federal election is looming. And while this is certainly important for the nation, from a PR perspective it is massive news.
Why…