Marketing

So you've perfected your brand story and pitched your idea. Here’s a guide to help you navigate the first of hopefully many media opportunities.

Many companies and leaders seem to add more fuel to the fire during times of bad press. So this is what not to do when responding to a crisis.

The archbishop of Canterbury's recent speech was forcefully pro-union and strongly disapproving of corporations, a profit motive and the wealthy.

Around two months ago, Paridhi Jain’s business landed some fortuitous media coverage, finding itself at the centre of a short segment on C…

Here's a list of seven great PR stunts and media campaigns by businesses to give you a bit of inspiration, entertainment, or maybe even consternation.

One of the oft-overlooked parts of business building is how to get your business noticed and talked about. Here's five big PR mistakes to avoid.

It’s been a tumultuous year in brand image for some companies and personalities right round the world, while for others, 2017 has brought …

Founder of Piccolo PR Sarah Cichy eschewed all the entrepreneurial brouhaha when building her multimillion-dollar public relations agency, t…

The “walk of shame” that teens like to snigger about has a whole new meaning these days, especially when applied to companies and organisati…

Many critics and commentators look to the chief executive when crisis hits a brand or organisation. It’s recently become a matter of anecd…