Seven PR stunts or media campaigns that catapulted businesses into the news
Here's a list of seven great PR stunts and media campaigns by businesses to give you a bit of inspiration, entertainment, or maybe even consternation.
It’s been a tumultuous year in brand image for some companies and personalities right round the world, while for others, 2017 has brought …
Founder of Piccolo PR Sarah Cichy eschewed all the entrepreneurial brouhaha when building her multimillion-dollar public relations agency, t…
The “walk of shame” that teens like to snigger about has a whole new meaning these days, especially when applied to companies and organisati…
Many critics and commentators look to the chief executive when crisis hits a brand or organisation. It’s recently become a matter of anecd…
A fashion business that appeared on the second season of Shark Tank is under fire, after television program A Current Affair broadcast alle…
Online ordering service Menulog has faced criticism after it failed to notify its customers of a data breach that occurred back in April.
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By Anna Lebedeva
If there’s anything else entrepreneurs want more than customers, it’s publicity.
They want mentions, re…
By Marina Holmes
As a communications professional for over 10 years working in San Francisco and Melbourne, I’ve worked with and hired m…