Marketing

Four ways to better value your customers in the loyalty economy

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Strategy

Sales

The true purpose of a business, Peter Drucker said, is to create and keep customers. Here's how you can do that in the loyalty economy.

Bring your “A” game: How to improve your marketing management

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Marketing

Sales

The simple As model can help with the understanding of the basic elements of the marketing management process, and identifies the importance of the customer.

Funday launches in Ampol stores as it works towards being stocked in 3000 locations

Retail

Sophie Venz

16 May 2022

Low sugar confectionery brand Funday has added yet another major stockist to its ranks.

Are people more risk averse post-pandemic? Here’s how uncertainty actually affects customer behaviour

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Marketing

Sales

While the likelihood of something happening does affect customer decisions, what decision is made depends on whether the outcome is likely to be positive or negative.

Hero Packaging is forecast to hit $14 million in revenue by 2024. Here’s how a marketing strategy focused on community building is making that happen

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Marketing

Sales

Founder Anaita Sarkar explains how Hero Packaging's marketing strategy has the company on track to record a whopping $14 million in revenue by 2024.

Top five ways businesses can increase their close rate

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Strategy

Sales

Businesses spend a lot of time and energy generating leads, but that's only the first step in the sales journey. Once the leads start coming through, how can you close the sale?

My biggest mistake: Abigail Forsyth, co-founder of KeepCup

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My Biggest Mistake

Sales

Abigail Forsyth explains what happened when she tried to launch a new KeepCup product at the wrong time, and how the business is getting back on track.

Why you need to engage with your customers on their terms, not your own

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Strategy

Sales

The businesses that will succeed today are those that will put customers in the room when making decisions, and be brave enough to involve them.

Why Muscle Nation is adding a $100,000 giveaway to its Black Friday offering

Retail

Stephanie Palmer-Derrien

10 November 2021

With Black Friday weekend just around the corner, Muscle Nation is going above and beyond for its community of customers. Here's why it's "a no-brainer".

Why customer loyalty programs can backfire, and three ways to mitigate the boomerang effect

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Marketing

Sales

When members of customer loyalty programs experience service failures, they get more upset than non-members. Here's how to mitigate the damage.