Marketing

Remember as the old saying goes, necessity is the mother of invention. So how can we keep selling and doing business during COVID-19?

Big banks Westpac and NAB are under fire for unethical sales practices, and Sue Barrett says enough is enough; we must not accept selling deception as the norm.

So many businesses do elaborate pitches without researching the personal tastes of the client. This is a perfect example of what not to do.

‘They must be hunters, they need to be hungry.’ These tired old tropes keep us from hiring the right sales talent our businesses really need.

It’s pretty easy to sell in good times. However, it’s the test of any business and its leadership team as to how they sell in the tough times. 

Hoping to avoid a doomed product launch? There are three significant problems with the way you sell that you need to address.

What is sales? And what is marketing? In business, it’s vital to have a clear understanding of how the two can work together effectively.

Someone can have the grandest sales title on offer and still behave like a fool. So don’t confuse packaging with substance.

It's hard being a salesperson at the best of times, but when almost half of the general population doesn't trust business it's even harder.

Human beings, by and large, are notorious for staying with what is familiar to them. But this approach didn’t go well for Kodak.