Sales
Sales
How a room full of advertising executives got their comeuppance — and how to avoid the same doom
So many businesses do elaborate pitches without researching the personal tastes of the client. This is a perfect example of what not to do.
Sales
‘They need to be hungry’: Why you need to redefine what a good sales recruit looks like
‘They must be hunters, they need to be hungry.’ These tired old tropes keep us from hiring the right sales talent our businesses really need.
Sales
Seven things you can do right now to improve your sales results
It’s pretty easy to sell in good times. However, it’s the test of any business and its leadership team as to how they sell in the tough times.
Sales
Struggling to sell your product? There are three problems with your approach
Hoping to avoid a doomed product launch? There are three significant problems with the way you sell that you need to address.
Sales
Seven differences between sales and marketing
What is sales? And what is marketing? In business, it’s vital to have a clear understanding of how the two can work together effectively.
Sales
What is the correct title for a salesperson?
Someone can have the grandest sales title on offer and still behave like a fool. So don’t confuse packaging with substance.
Sales
How salespeople can survive in a trying trust environment
It's hard being a salesperson at the best of times, but when almost half of the general population doesn't trust business it's even harder.
Sales
Avoiding a Kodak moment: A case study on reinvigorating and future-proofing a sales team
Human beings, by and large, are notorious for staying with what is familiar to them. But this approach didn’t go well for Kodak.
Sales
How to sell better in uncertain times
How are we supposed to sell better when there’s a general feeling of uncertainty that makes decision-making so difficult?
Sales
