Australia re-opens: Seven ways to increase the likelihood customers will return to your store Coronavirus, Retail, Sales Ofer Mintz 29 May 2020 As Australia starts to 're-open' retail stores, restaurants and workplaces, a key question everyone is asking is whether customers will follow.
Target’s inevitable decline: Why Kmart, not COVID-19, led to the retailer’s woes Coronavirus, Retail, Sales Jason Pallant 25 May 2020 Target's decline to Kmart was inevitable: risky branding confused shoppers, and the COVID-19 pandemic was the final nail in the coffin.
Facebook and Instagram launch ‘Shops’ marketplace where retailers will sell directly to consumers Coronavirus, Retail, Sales, Social Media Dean Blake 21 May 2020 Social commerce is about to get a whole lot more social, with Facebook announcing the launch of its marketplace offering Facebook Shops.
How to lose customers: Why you shouldn’t offer free services during COVID-19 Coronavirus, Sales, Social Media Sue Parker 21 May 2020 When businesses and startups give away their products and services for free, they are undermining their value and likely pushing away customers.
Bigger kitchens, better delivery: Why COVID-19 will change hospitality for the better Coronavirus, Hospitality, Sales, Strategy Kim Teo 11 May 2020 The COVID-19 pandemic has put a strain on the hospitality industry's business models, however, it is also paving the way for positive transformation.
Open for business: How to keep selling and doing business during COVID-19 Coronavirus, Sales Sue Barrett 18 March 2020 Remember as the old saying goes, necessity is the mother of invention. So how can we keep selling and doing business during COVID-19?
Westpac, NAB and selling deception: Why we cannot stand by and do nothing Finance, Sales Sue Barrett 27 November 2019 Big banks Westpac and NAB are under fire for unethical sales practices, and Sue Barrett says enough is enough; we must not accept selling deception as the norm.
How a room full of advertising executives got their comeuppance — and how to avoid the same doom Sales Ian Whitworth 2 October 2019 So many businesses do elaborate pitches without researching the personal tastes of the client. This is a perfect example of what not to do.
‘They need to be hungry’: Why you need to redefine what a good sales recruit looks like Sales Sue Barrett 1 October 2019 ‘They must be hunters, they need to be hungry.’ These tired old tropes keep us from hiring the right sales talent our businesses really need.
Seven things you can do right now to improve your sales results Sales Sue Barrett 16 September 2019 It’s pretty easy to sell in good times. However, it’s the test of any business and its leadership team as to how they sell in the tough times.
