‘Tis the season to celebrate!

Christmas is almost here, bringing with it the season of loving cheer.

Retailers are rallying in hope of a bumper period, while other less active industries are winding down for a well earned respite and regroup for the New Year.

December is my silly season, every year I spend this time investing in my clients. I take a selection of my valuable clients out for celebratory lunches. We simply catch-up and share a meal, sometimes wine, but always meaningful conversation. This is not my time to sell, in fact there’s little business banter, rather it’s a moment to simply relax and reflect.

Christmas for most of us is about family. My clients are part of my extended family. They are so important and fundamental to my success, which flows into my personal life. My family’s financial security and children’s education, among others, make my business and those who contribute to it very important.

Whether you’ve had a bumper sales year or not, one thing is universally true: we’re all another year older and hopefully wiser. This time can never be experienced again. My old mentor, Big Kev, when asked how he was, would usually respond, “Every day above ground is a good day!” Kev’s no longer with us, but his maxim lives on.

When the bell sounds for your final knock-off for the year, just take a moment to reflect on your achievements. What mistakes did you make and what did you learn? Look how far you’ve come! Recognise the good things and people that have come into your life. Perhaps some have moved on, so thank them with a respectful thought.

This is a moment to celebrate simply being here, it’s also a time to spend with family and loved ones. Such as special time of year, so don’t waste this opportunity to offer loving cheer.

It’s been a privilege writing for you this year. I look forward to sharing my thoughts with you again in 2011.

Have a sublime Christmas and prosperous New Year!

For more Selling Strategies advice, click here.

Trent Leyshan is the founder and CEO of BOOM Sales! a leading sales training and sales development specialist. He is also the creator of The NAKED Salesman, BOOMOLOGY! RetroService, and the Empathy Selling Process.

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