Sales

Paid search advertising beats alternatives

SmartCompany /

Paid search advertising grew to take the largest share of Australia’s online advertising spend in 2006, according to a new report by online researchers Frost & Sullivan.

Spending on paid search advertising – in which the advertiser pays to have their link appear when certain key words are searched for – increased 65.5% to $416 million in 2006, according to the report, writes The Australian newspaper.

That beat spending on online classified advertising, which took $407 million, banner advertising on $384 million, and online directories such as Sensis’s Yellow.

According to the report, the total online market will grow 30% to $1.857 billion by 2008, with paid online search likely to continue to be the fastest growing category, likely to increase 38% to $574 million.

 

Advertisement
SmartCompany

SmartCompany is the leading online publication in Australia for free news, information and resources catering to Australia’s entrepreneurs, small and medium business owners and business managers.

We Recommend

FROM AROUND THE WEB