Podcast and video ads via mobile are falling out of favour, according to the “Wave Eight” survey from Advertiser Perceptions of more than 2000 brand marketers and agencies.
SMS or text-message ads are the most dominant form of advertising in the mobile segment. Nearly 70% of those polled reported currently using text ads, while 69% said they intend to use them in the next six months, reports the US publication Advertising Age.
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Podcasts and video reportedly declined from April and May of 2007 to October and November of 2007, with the percentage of marketers who use podcasts dropping from 33% to 24% and the percentage of marketers who use video dropping from 31% to 29%.