The need for speed
Monday, October 1, 2007/
Top rally driver Neal Bates runs the Neal Bates Motor Sport business with much the same approach to his driving – logistically efficient and with great teamwork.
See the video Neal Bates Motor Sport.
Neal Bates may have started out in the car rally arena as a winning driver, but in time found that the motor sporting business was as much driven by marketing and PR imperatives as the push to be first over the winning line.
Formidable on the track and on the business circuit, Neal also found that teamwork is paramount in each operation. It is an effort that relies, in literally a life-and-death sense, on a business approach based on teamwork.
The logistics problems can be a real challenge, and once again, as in rally driving, communication becames essential. Watch Neal explain the challenges his business faced in this video.
Sunday 7.30am Channel 9: Australia’s longest running growth business show. Practical business advice from Australia’s leading entrepreneurs applied to real-life businesses.
Six things Kate Save wishes she knew before she started Be Fit Food (and went on Shark Tank) Kate Save Be Fit Food co-founder
New logo, same social network: What your business can learn from Facebook’s rebranding Bianka Velevska Brand.ing founder
Three ways to advertise ingestible hemp products that don't involve Facebook Georgia Branch Hemple co-founder
How digital marketing will change in 2020 James Lawrence Rocket co-founder