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The need for speed

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Top rally driver Neal Bates runs the Neal Bates Motor Sport business with much the same approach to his driving – logistically efficient and with great teamwork.

See the video Neal Bates Motor Sport.

Neal Bates

Neal Bates may have started out in the car rally arena as a winning driver, but in time found that the motor sporting business was as much driven by marketing and PR imperatives as the push to be first over the winning line.

Formidable on the track and on the business circuit, Neal also found that teamwork is paramount in each operation. It is an effort that relies, in literally a life-and-death sense, on a business approach based on teamwork.

The logistics problems can be a real challenge, and once again, as in rally driving, communication becames essential. Watch Neal explain the challenges his business faced in this video.

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