Rebecca Law’s marketing business has defied all the start-up success statistics. She went from nothing to earning six-figures in just six months.
Add to that the fact she suffered a nervous breakdown just months prior to launching the business and it’s clear that despite all the odds, she’s been able to build something very special, very quickly.
So what’s her secret?
Speaking at the League of Extraordinary Women breakfast in Sydney this morning, Law put much of her own success down to figuring out how she wanted to live her life, rather than being continually stuck on determining who she wanted to be. She was guided by seven principles she came up with while at a retreat in Bali, covering items like wellbeing, balance, courage, love and freedom – and put these at the heart of the ‘mindful marketing’ firm she launched in 2012, Nourish Co.
Like many of the women at the breakfast event this morning, Law was previously working for good money in a corporate job. Having gone through the motions of school into study and full-time work, she had become trapped in a life defined by corporate success, promotions and financial ‘freedom’ that depended on working 60-hour weeks.
Indeed, she was a good corporate employee. Law explained how she achieved promotion after promotion until being offered an even better role and realising the previous promotions had meant nothing to her. “I went back a few days later, sat down with my managers and said, ‘Thank you for this offer, but I don’t want it. I’d actually like to hand in my resignation letter’,” she said.
“I received a call from my mentor asking me if I was sick or if something was wrong. But no, I just didn’t want that life anymore.”
Weeks later and without a job for the first time in her adult life, Law travelled to Bali to learn how to relax. She was told to forget attempting to answer the question of ‘Who am I?’ and instead ask herself, ‘How do I want to live my life?’
That’s when Law came up with those seven principles, deciding she’d use them to determine how she’d make decisions and measure success. It wasn’t an immediate transformation – Law still had plenty of terrible days following the Bali experience, noting a bad decision she made to work on a friend’s business, and the nervous breakdown she later endured.
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