Social Media
Meghan Markle, an Aussie jewellery brand, and Instagram: Inside the mysteries of influencer marketing
Instagram has become the new shopfront for many small businesses, and a boutique Sydney jewellery store, Natalie Marie Jewellery, recently l…
Why UK pub chain Wetherspoon is shutting down all of its 900 social media accounts
UK pub operator Wetherspoon has made the decision to forgo the use of social media for its company going forward, claiming the platforms don…
Australian privacy commissioner to probe Facebook over data scandal
Australia’s privacy commissioner will formally investigate whether social media giant Facebook breached the nation’s Privacy Act, in light o…
ACCC chair Rod Sims suggests Facebook users enter into potentially unfair contracts
The chairman of the Australian Competition and Consumer Commission (ACCC) has suggested Facebook users are entering potentially unfair contr…
What does the Cambridge Analytica Facebook scandal mean for small businesses in Australia?
It has been a tumultuous start to 2018 for social media giant Facebook, which is embroiled in a controversy stemming from the leaking of per…
How ASOS turned an embarrassing typo into a chance to connect with 40,000 customers
Fashion giant ASOS has turned a glaring typo into a limited edition opportunity this week, after realising that failing to proofread a packa…
Shoppable Instagram posts hit Australia: Here’s how retailers plan to use the new function
Australian retailers now have access to Instagram shopping tags, connecting potential customers to their e-commerce sites through the social…
How word-of-mouth advertising on social media can influence a business
Snapchat recently made some big design changes that left many of its users cold. In fact, many said they wouldn’t be using the app anymore. …
Social media app Vero has taken flight this week: Should businesses jump on board?
Social media app Vero has surged in popularity over the past week, but influencers and businesses are still testing the waters before decidi…
What small businesses can learn from Facebook’s teen battle with Snapchat
Facebook has had to deal with some big problems over the past couple of years. All the while, one of its main rivals, Snapchat, has been mak…
