Marketing

Why The Healthy Mummy has one third of its staff looking after its dynamic online community

Plus exclusive

Marketing

The Healthy Mummy founder Rhian Allen explains how the brand's success has been in large part due to its vibrant, highly engaged social media community.

Billson calls on government to help SMEs resolve disputes with social media giants

Anna Macdonald

10 May 2022

The small business ombudsman has advocated for government support for small businesses that trade on digital platforms, in his submission to the ACCC's digital platform services inquiry.

How Buy From The Bush used social media and storytelling to generate $9 million in revenue for rural SMEs

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Inspiration

Grace Brennan co-founded the Buy From the Bush (BFTB) movement in October 2019 using a simple hashtag on social media.

“We are f***ed”: Twitter employees face harassment and uncertainty from new boss Musk

Bianca Healey

28 April 2022

Twitter employees have been subjected to opaque internal information around what the future of working at the company will look like following the board's acceptance of Elon Musk's acquisition offer.

Thousands of Facebook users caught up in Woolworths scam promising free groceries

Eloise Keating

27 April 2022

A fake Facebook page offered shoppers the chance to receive a free box of groceries if they shared a post on the social media platform.

Adam Schwab: How Elon Musk’s Twitter deal could spell bad news for Tesla

Adam Schwab

27 April 2022

Twitter has accepted Elon Musk's $54.20 per share takeover bid. Why? "Because no one else who’s not an egotistical billionaire was going to pay anything like that for the business," writes Adam Schwab.

Why my business is logging off social media for good

Rima Alijew

27 April 2022

"At the beginning of this year, we logged out of our Facebook and Instagram accounts for a one-month trial. We loved it so much that we’ve decided not to log in again," writes Trunk Studios' Rima Alijew.

What does Elon Musk want to change about Twitter, and why might it cause problems?

Anjana Susarla

26 April 2022

Musk’s ownership of Twitter and his stated reasons for buying the company raise important issues. Those issues stem from the nature of the social media platform and what sets it apart from others.

Why social media history is becoming a massive issue in the workplace

Emma Elsworthy

19 April 2022

Liberal candidate for Warringah Katherine Deves is doubling down on her bid to win the blue ribbon seat back despite tweets resurfacing where she expressed offensive views about the trans community.

How to spot “fake social media influencers”, according to a ‘Byron Baes’ social strategy expert

Bianca Healey

19 April 2022

Byron Baes star Alex Reid explains how small businesses can get the most from working with social media influencers and better understand their audience.