Social Media
Five ways to build a genuine personal brand without using social media
When social media became a ‘thing’, I was one of those PR professionals that buried my head in the sand and hoped it would all go away.
…
How String Nguyen went from 0 to 30,0000 LinkedIn followers in 14 months
LinkedIn used to be all about recruitment, sales and finding jobs. It was your digital resume, out there for all to see.
But after embracin…
All that glitters is not gold: The upsurge of paid followers and engagement on LinkedIn
LinkedIn is the premier social media platform for professionals without equal rival and is unequivocally a critical business tool. However, …
Show up or shut up: Why outsourcing your social media is a terrible idea
In a world filled with people all desperate to stand out online, but who are also worried about sharing too much of themselves, we end up wi…
From $20,000 to $12 million in one year: How Instagram influencers helped this business explode
Dylan Mullan would be lying if he said he thought his business would grow as quickly as it has.
“I always thought it could be big, and …
You can’t escape debate: How to approach social media management during election time
Politics, whether you love or loathe it (these days I suspect there are few in the former camp), affects us all. The social is political by …
“A Trojan horse thing”: Meet the user experience guru who forced Twitter to introduce the #hashtag
When Chris Messina took his idea for something called a ‘hashtag’ to Twitter, they rejected it out of hand.
“They thought it was too co…
The 10 most unemployable job titles on LinkedIn
They say the Inuit* peoples have 50 words for snow.**
So too it is said LinkedIn has more than a thousand words for the unemployable. But…
Digital platform inquiry: Why regulating Facebook will hurt small businesses
By Christine McDaniel, George Mason University
Digital platforms provide a host of challenges for governments. Questions about how to bes…
LinkedIn engagement pods: Silver bullet or desperate ploy?
Increasing reach and visibility to grow influence is the name of the game on LinkedIn. With over 10 million Australian members the value p…
