Social Media
The un-social network: Is it time for your business to pin its hopes on Pinterest?
Social media platform Pinterest is less about connecting with people than it is about sharing visual ideas. It’s growing fast, and the reaso…
Google+ to shutdown after up to 500,000 accounts were compromised in a data leak
Google has decided to shut down the consumer side of its social media platform Google+ after finding a glitch in its system that has leaked …
‘We decided to stop advertising’: Why Wendy’s throws shade at competitors like McDonald’s on Twitter
Cracking the social media code has been an obsession for business marketing managers and owners since, well, since social media was a thing….
Facebook hack reveals the perils of using a single account to log in to other services
By Mike Johnstone, Edith Cowan University
Facebook announced on Friday its engineering team had discovered a security issue affecting alm…
Instagram’s Mike Krieger and Kevin Systrom are stepping down, but what’s the key to their success? Hint: It’s super simple
Instagram founders Mike Krieger and Kevin Systrom have stepped down from the US photo-sharing platform, six years after they sold the app th…
“River of marketing gold”: How social media groups can bolster engagement
In just the past fortnight, I’ve been lucky enough to mine two wonderful success stories out of the marketing treasure trove that is socia…
Two golden rules: How to improve your LinkedIn conversion
Like you, I get a lot of LinkedIn requests. What surprises me is how many first messages are blatant sales pitches — and bad ones at that…
“No guarantee of higher click-through rates”: Evidence needed to prove value of personalised Facebook advertising
By Andrew Spence
Targeting social media users with personalised advertising tailored to their psychological profile is no guarantee of h…
What does your LinkedIn photo say about you?
When you meet someone for the first time you make an impression within the first few seconds — your facial expressions, tone of voice and…
The new LinkedIn feature that could spell the end of the business card
Do you still carry around business cards, ready to hand at to any willing takers at the next fabulous networking event you find yourself at?…
