Social Media
Sliced bread or a necessary evil? What LinkedIn members really think about the platform
Dedicated LinkedIn users all agree the platform delivers substantial benefits. But what would a deeper probe of experiences reveal?
Aski…
Why LinkedIn is 277% more effective for lead generation and professional development
In 2018, LinkedIn reached 10 million registered Australian members — a significant milestone given, in 2010, there were only one million…
What younger people can learn from older people about using technology
By Bernardo Figueiredo, RMIT University; Linda Brennan, RMIT University; and Torgeir Aleti (né Watne), RMIT University
Older people are …
The un-social network: Is it time for your business to pin its hopes on Pinterest?
Social media platform Pinterest is less about connecting with people than it is about sharing visual ideas. It’s growing fast, and the reaso…
Google+ to shutdown after up to 500,000 accounts were compromised in a data leak
Google has decided to shut down the consumer side of its social media platform Google+ after finding a glitch in its system that has leaked …
‘We decided to stop advertising’: Why Wendy’s throws shade at competitors like McDonald’s on Twitter
Cracking the social media code has been an obsession for business marketing managers and owners since, well, since social media was a thing….
Facebook hack reveals the perils of using a single account to log in to other services
By Mike Johnstone, Edith Cowan University
Facebook announced on Friday its engineering team had discovered a security issue affecting alm…
Instagram’s Mike Krieger and Kevin Systrom are stepping down, but what’s the key to their success? Hint: It’s super simple
Instagram founders Mike Krieger and Kevin Systrom have stepped down from the US photo-sharing platform, six years after they sold the app th…
“River of marketing gold”: How social media groups can bolster engagement
In just the past fortnight, I’ve been lucky enough to mine two wonderful success stories out of the marketing treasure trove that is socia…
Two golden rules: How to improve your LinkedIn conversion
Like you, I get a lot of LinkedIn requests. What surprises me is how many first messages are blatant sales pitches — and bad ones at that…
