Social Media
Why bigger isn’t always better when it comes to influencer marketing
It seems influencer marketing has been having a rough time of late. With influencer fraud, ‘fake followers’ and monetised marriage propo…
Seven tips to help you outsmart Instagram’s new algorithm
You’re likely reading this article because you’re just about fed up with the new algorithm and you’re banging your head against a wall…
Public Facebook pages expose SMEs to a barrage of legal risks: Here’s how to protect yourself
The risks associated with operating a public Facebook page have increased under Australian (state-based) defamation law following a recent d…
Three reasons your business needs to be on social media
Marketing is traditionally a difficult part of running a business. Getting enough exposure while maintaining the image you want to portray i…
“You’ll have to invest more”: As Instagram hides likes, businesses face disruption
You may have heard the news: Instagram has decided to prevent many Australian users from being able to see how many likes other users’ posts…
Seven social media tools that will save you time and make you money
The culture of social media has infiltrated almost every stage of our lives.
In fact, research shows Australians spend more than one-and…
Five ways to build a genuine personal brand without using social media
When social media became a ‘thing’, I was one of those PR professionals that buried my head in the sand and hoped it would all go away.
…
How String Nguyen went from 0 to 30,000 LinkedIn followers in 14 months
LinkedIn used to be all about recruitment, sales and finding jobs. It was your digital resume, out there for all to see.
But after embracin…
All that glitters is not gold: The upsurge of paid followers and engagement on LinkedIn
LinkedIn is the premier social media platform for professionals without equal rival and is unequivocally a critical business tool. However, …
Show up or shut up: Why outsourcing your social media is a terrible idea
In a world filled with people all desperate to stand out online, but who are also worried about sharing too much of themselves, we end up wi…
