Social Media
Facebook’s still free, unless you want to subscribe
As Mark Zuckerberg famously promised, Facebook will always be free. But now it might let you pay a little more if you want to subscribe to c…
Facebook slides as teens opt for Snapchat and YouTube
Adding to Facebook’s many woes of late, a new Pew Research Center survey has found teens have abandoned the social network for its bitter …
#NoHashtags for Twitter? It’s time to rethink your tweets
A new study has revealed that using Twitter hashtags does next to nothing to improve engagement rates. Using emojis and handles helps a litt…
What’s going on with Elon Musk and Twitter?
Elon Musk has been an active and notable Twitter user over the years, but in recent times the billionaire entrepreneur’s tweeting has been t…
Why you need more than an influencer
Influencer marketing is one of the biggest trends in marketing right now.
Last year, businesses around the world spent billions on engag…
Who’s been watching you? Where to find “warm” leads on LinkedIn
If you’re not keeping tabs on who’s keeping tabs on you, you may be missing out on a value LinkedIn lead-generation opportunity
At his L…
Meghan Markle, an Aussie jewellery brand, and Instagram: Inside the mysteries of influencer marketing
Instagram has become the new shopfront for many small businesses, and a boutique Sydney jewellery store, Natalie Marie Jewellery, recently l…
Why UK pub chain Wetherspoon is shutting down all of its 900 social media accounts
UK pub operator Wetherspoon has made the decision to forgo the use of social media for its company going forward, claiming the platforms don…
Australian privacy commissioner to probe Facebook over data scandal
Australia’s privacy commissioner will formally investigate whether social media giant Facebook breached the nation’s Privacy Act, in light o…
ACCC chair Rod Sims suggests Facebook users enter into potentially unfair contracts
The chairman of the Australian Competition and Consumer Commission (ACCC) has suggested Facebook users are entering potentially unfair contr…
