Social Media
“River of marketing gold”: How social media groups can bolster engagement
In just the past fortnight, I’ve been lucky enough to mine two wonderful success stories out of the marketing treasure trove that is socia…
Two golden rules: How to improve your LinkedIn conversion
Like you, I get a lot of LinkedIn requests. What surprises me is how many first messages are blatant sales pitches — and bad ones at that…
“No guarantee of higher click-through rates”: Evidence needed to prove value of personalised Facebook advertising
By Andrew Spence
Targeting social media users with personalised advertising tailored to their psychological profile is no guarantee of h…
What does your LinkedIn photo say about you?
When you meet someone for the first time you make an impression within the first few seconds — your facial expressions, tone of voice and…
The new LinkedIn feature that could spell the end of the business card
Do you still carry around business cards, ready to hand at to any willing takers at the next fabulous networking event you find yourself at?…
From six-figure deals to pictures of dogs, here’s how two business owners run their own social media accounts
With influencers making thousands off it and company reputations rising and falling at its whim, it’s safe to say social media is no longe…
Your business needs a social media policy: Here’s five rules that should be in it
In the height of the marriage equality debate last year, a small Canberra-based business found itself faced with a flurry of both positive a…
Showcasing purchases on social media can damage consumers’ health and wallets
By Hillbun Ho, University of Technology Sydney
Posting images on social media when we buy new clothes, eat out or purchase the latest gad…
Data mining: How social media can be used to improve sales forecasts
Most companies view social media platforms such as Facebook through the prism of marketing, however research out of the US points to their u…
Should a decline in trust of social media affect how small businesses use it?
For many years, a key reason I’ve encouraged small businesses to use social media to build visibility and influence with customers has bee…
