Marketing

President Trump's divisive comments have sparked a debate about politics and free speech, and Facebook employees don't feel they're on the right side.

TikTok parent ByteDance generated US$17 billion ($25 billion) in revenue in 2019, and $3 billion in net profit, eclipsing OG video platform YouTube.

Social commerce is about to get a whole lot more social, with Facebook announcing the launch of its marketplace offering Facebook Shops.

When businesses and startups give away their products and services for free, they are undermining their value and likely pushing away customers.

Join SmartCompany's Steph Palmer-Derrien and Linktree co-founder Alex Zaccaria for an in-depth conversation about social media opportunities and trends.

The COVID-19 crisis has opened up a huge piece of land on Facebook and Google. There's never been a better time for businesses to advertise.

Social media reputation management is about identifying obstacles standing in the way of a good reputation and finding suitable solutions. 

As the COVID-19 crisis continues, people will be spending more time on LinkedIn seeking to contribute and engage from their own needs and perspectives.

We've all made mistakes at work, but some are funnier than others, as one Twitter user recently found out.

Latest figures show more than 1.6 million Australians are tuning into TikTok videos, making it a must for brands looking to tap into the youth market.