Social Media
Try these eight tips to get more people reading your LinkedIn posts
The professional-social network of LinkedIn can be a fickle beast for businesses, because despite the platform’s functionality being similar…
Company owner defends decision to fire worker over same-sex marriage views, despite the risk to her “business and integrity”
A legal expert has warned businesses to ensure they write down and communicate social media policies, following a Canberra business operator…
20 entrepreneurs to follow on Instagram in 2017
By Emma Koehn and Angela Castles
Instagram hit 9 million active Australian users in August. In the brand awareness stakes, that’s a lot o…
Top tips for what, and when, to post about your business on LinkedIn
Sharing valuable content with a niche audience on LinkedIn is a tried-and-tested way of standing out from the crowd. However there is no one…
Should you boost Facebook posts?
Is it worth paying to boost your Facebook posts or should you just rely on organic views? This is one of the questions facing many small bus…
Praise for Woolies home brand ‘Friday miracle’ cookies garners thousands of likes on Facebook: Is this a “marketer’s dream”?
A post to the Woolworths Facebook page has gotten “ridiculous traction” after a shopper praised the supermarket’s home brand biscuits …
The key thing Samantha Wills says you should focus on to grow a business on Instagram
A social platform like Instagram can be a big sales-maker for businesses, letting them show off their wares or services to a potentially hug…
Three Aussie Instagram entrepreneurs on how to turn a simple idea into thousands of followers
When asked how she amassed a 2.3 million-strong Instagram following, comedian Celeste Barber says “people seemed to like seeing me making …
How Gorman’s free “Love is Love” T-shirt campaign will use social media to get shoppers through the door
Australian fashion retailer Gorman has captured the attention of tens of thousands of shoppers on social media after pledging to give away 5…
LinkedIn rolls out video feature, but mind your manners when you use it
Professional networking platform LinkedIn is bringing video sharing to its users, but marketing experts say there are a number of key differ…
