Social Media
Social Media
Will hiding likes on Facebook make the platform more accessible to small business?
The MusicLab experiment tells us a lot about what Facebook hiding likes will mean for small business users, fake news and content quality.
Social Media
“Adapt and quickly”: SMEs react as Facebook scraps likes count
Facebook on Friday announced its plans to hide likes and reactions, but businesses leveraging the platform for marketing shouldn’t panic, according to SMEs.
Social Media
Social media isn’t about numbers, it’s about connection
The question 'how do I get more followers on social media? is driven by the idea more followers equate to a more impressive personal brand.
Social Media
Unless you’re Trump or ScoMo, you should be running your own LinkedIn profile
Unless you are a prime minister, famous celebrity or global business superstar, you should personally be steering your own LinkedIn activity train.
Marketing, Social Media
“Bane of my life”: How Facebook’s hemp ban is holding back an industry
Business owners say Facebook's ban on ingestible hemp is holding back their industry as pressure mounts on the social media giant to change tack.
Social Media
Half a million followers, but no engagement: This business owner wants Instagram to un-ditch likes
The number of followers we have matters far less to us than our ability to engage with them, and we can’t engage with them if we are not reaching them.
Social Media
Three massive influencer marketing fails businesses can learn from
Because followers demand authenticity, when influencer marketing fails, it doesn’t take long for the public to call it out.
Legal, Social Media
Fired for Facebook: Worker wins appeal after being sacked for negative post
A worker sacked for a Facebook post has won an unfair dismissal bid, as social media at work continues to make headlines.
Social Media
Why bigger isn’t always better when it comes to influencer marketing
Just like traditional forms of advertising, where metrics are transparently shared, influencers marketing should be no different.
Social Media
