Facebook users slam Aldi for selling caged eggs: “The world is changing”


Angry customers are swarming Aldi’s Facebook page and demanding the supermarket giant stop selling caged eggs.

The comments come after Aldi encouraged people to comment on a now-deleted Facebook post with their best animal joke.

The request backfired when people hijacked the comment thread to highlight the plight of battery hens, according to News.com.au.

Aldi’s Facebook page has since been overrun by people still wanting to give the supermarket a good telling-off.

“Please stop selling battery hen eggs,” one woman wrote.

“I will only buy from stores who [sic] do not stock these. I have gone back to Coles. The world is changing. To run a successful retil business you need to change with it.”

Another customer questioned why Aldi wasn’t phasing out caged eggs like its competitors.

Woolworths became the first major Australian supermarket to announce it is phasing out cage eggs from its supply chain two years ago.

“My family and I used to be active Aldi customers, but since you have refused to stop selling eggs from hens who live in pain and confinement in cages their whole lives, we will no longer be shopping there until this policy is modernised,” the customer wrote.

Anti-caged egg comments are even appearing on posts that have nothing to do with eggs, including one post about baked peaches that appeared over the weekend.

However Aldi has received some support, with one person asking the supermarket giant not to cave in to “self-appointed justice warriors”.

“We live in a democracy,” one man wrote.

“They have the right to shop elsewhere. Hundreds have puffed out their pompous chests and whined about your products. Alternatively, hundreds of thousands (maybe millions) of shoppers buy regularly from Aldi.”

Crisis communications expert Nicole Matejic told SmartCompany Aldi appears to have “lost control of its own conversation”.

“It’s really hard to try and pull customers back to a ‘business as usual’ schedule,” Matejic says.

“You’ve got to let customers get it out of their system. It’s about understanding where people are at and what they’re interested in talking about.”

However, social media backlash is not all bad news, according to Matejic, because it can teach businesses how to communicate better.

“It’s free market research,” she says.

Aldi to continue selling both caged and free-range eggs

In a statement issued to SmartCompany, an Aldi spokesperson said the supermarket would continue to offer customers the choice between caged, barn and free-range eggs.

“We will continue to provide our customers with these three options,” the spokesperson said.

“By offering a range of quality eggs, consumers can make their purchasing decisions based on value and affordability.”

The spokesperson stressed Aldi clearly labels all of its eggs and complies with industry standards.

The states and territories last month agreed to set a national definition for free range eggs.

The new rules will mean in order for brands to label eggs as free-range, hens will have to have “meaningful and regular access to the outdoors”, with an outdoor stocking density of no more than 10,000 birds per hectare.


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Ben Sowter
Ben Sowter
5 years ago

“Woolworths became the first major Australian supermarket to announce it
is phasing out free range eggs from its supply chain two years ago.” – quoted from the above article. Shouldn’t it read “cage eggs”?

Eloise Keating
Eloise Keating
5 years ago
Reply to  Ben Sowter

Hi Ben. Yes it should. Thanks for pointing that out – we’ve updated the article. Cheers, Eloise

Richard Rault
Richard Rault
5 years ago

Nando’s are overdue to make an ad about this! I miss their old radio ads!

“I did not have sexual relations with that chicken!” 🙂

Ed Shyed
Ed Shyed
5 years ago

“Woolworths became the first major Australian supermarket to announce it
is phasing out cage eggs from its supply chain two years ago.”

Thats news to our local Woolies who sell them…. eggs are eggs, if I gave you caged and non caged, you’d NEVER pick which was which….

5 years ago

The usual animal activists with the usual harassment – here are plenty of people who can’t afford to buy free range (ah, but which free range??). Pity someone hasn’t told them that caged hens on 2015 have more than twice the space and care that they used to have. Pity someone hasn’t told the do-gooders that free range usually has twice the Salmonella load – this was published way back in 1999! Aldi, you are right to offer CHOICE. Particularly to those who have read the science.

Cypher - Mass Planner
5 years ago

What’s the difference really? All this social warriors is always hell bent over trivial things nowadays.