Rise with Reels co-founder Alisha Marfatia.

Rise with Reels co-founder Alisha Marfatia. Source: supplied.

Alisha Marfatia

Rise with Reels: How to utilise the power of Instagram for your business

Alisha Marfatia
Content Marketing, Social Media
3 minute Read

Instagram isn’t going anywhere! In fact, it is just getting bigger and bigger. In order to utilise the platform best you need to understand that your audience wants more than just selling. They want to be inspired, educated, and entertained. One of the biggest mistakes you can do is try to sell too much!

Instagram Reels were introduced one year ago and have absolutely changed the way the platform works. Your audience’s attention span is only getting shorter and shorter, so, to get your message across before they swipe past, you need to grab their attention quickly and give them a reason to stick around.

And while you don’t need to be posting reels every day, nor posting to Instagram every day, you do need to be ensuring you’re being consistent and sharing content that your audience craves.

Share reels that make them want to watch it over and over again; tag and share with friends; and make them want to follow you so they can buy from you later. 

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