Kester Black founder Anna Ross. Source: supplied.

Lois Maskiell

How one of Australia’s fastest growing brands used Instagram to reach international success

Lois Maskiell
Social Media
6 minute Read


Instagram entrepreneurs are perpetually discovering new methods to gain exposure to more customers.

The founder of ethical beauty brand Kester Black, Anna Ross, uses the platform for marketing and brand recognition, using it to gain the attention of international stockists and industry heavyweights Liberty London, Audi, and Disney.

From launching in 2009, Kester Black now reaches an audience of 145k between Instagram, email, and Facebook, pulling in 30,000 orders per year.

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