Social Media
Putting it all together
Here’s my shopping list for this week: Ham Mushrooms Cheese Sundried tomatoes Lebanese bread You may think: why is my shoppin…
Perceptions and brand
The meshing of your brand and how people perceive that brand is not a natural given. LARA SOLOMON By Lara Solomon I’ve often wond…
Changing your brand
Recently I was in Milan and just off the main square there were these stores… Versace, Prada and McDonald’s – yes, McDonald’s. I was…