Here’s my shopping list for this week:
- Sundried tomatoes
- Lebanese bread
You may think: why is my shopping list on my blog? After I wrote this today I thought it’s interesting that all these taste good on their own, but put them together, throw in a sandwich toaster and you have a delicious wrap.
Then I thought about this with business. I can just do one thing to promote my product, like have a Facebook site. But if I also link it to my website; and link it to Twitter; and have a coupon on the sites to drive sales to my website; and offer consumers the chance to sign up for the newsletter; I get a much tastier outcome and it fills my business up with sales.
By being the chef in my business I can mix together different ingredients to find what works for me, and like personal taste this will vary from business to business.
From trial and more trial I find that just one activity alone doesn’t generate much in terms of sales or awareness. I used to think by doing each activity separately I’d make money go further and have activity spanning the whole year.
That’s true, but there is definitely a better result from having more than one activity running at once and linking these activities to each other.
After all isn’t a toasted wrap more interesting that just a mushroom?
Lara Solomon is the founder of Mocks, mobile phone socks www.MyMocks.com and author of Brand New Day – the Highs & Lows of Starting a Small Business. Lara’s business LaRoo was the winner of the NSW Telstra Micro-Business Award in 2008.
You can help us (and help yourself)
Small and medium businesses and startups have never needed credible, independent journalism and information more than now.
That’s our job at SmartCompany: to keep you informed with the news, interviews and analysis you need to manage your way through this unprecedented crisis.
Now, there’s a way you can help us keep doing this: by becoming a SmartCompany supporter.
Even a small contribution will help us to keep doing the journalism that keeps Australia’s entrepreneurs informed.