The culture of social media has infiltrated almost every stage of our lives.
In fact, research shows Australians spend more than one-and-a-half hours on social media every day, skimming through their feeds, ‘liking’ photos, commenting, re-tweeting, reposting and engaging with content.
Whether this is on Instagram, Snapchat, Facebook, Twitter or LinkedIn, social media marketing is invaluable for reaching potential customers across the globe.
Though, this is easier said than done.
While it may look straightforward at first glance, the art of successful and effective social media management is far from a walk in the park.
So to do it effectively, without devoting a whole team to the task, or always keeping social media front-of-mind, you may want to consider using some tailored tools.
Here are my seven favourites.
Buffer is a streamlined system trusted by agencies, brands, businesses, and influencers to drive results and promote engagement.
The main standout feature Buffer offers is the ability to schedule content for publication at a later date. This allows social media managers to plan in advance and post to their platforms at the most optimal times.
Buffer comes with a host of product lines for analytics, engagement, publishing and team collaboration. All of which are meticulously selected, refined and developed as a way of aiding social media managers to work effectively and efficiently.
2. Sprout Social
Have you ever wished for a platform that combines multiple social media tools into one single and centralised platform?
Well, Sprout Social does just that, and then some more.
It is one of the few social media management tools that is optimised to provide customer-relationship management features such as social media monitoring, reporting and scheduling.
This is a tool that is designed specifically for agencies and enterprises that serve many clients. On top of the numerous features this management tool offers, Sendible is one of the few that allows you to easily customise your dashboard according to personal branding tastes as a way of attracting new clients.
4. Social Pilot
If you are in the market for a social media management resource that fits multiple tools, such as analytics and scheduling, into a single easy-to-navigate dashboard, then Social Pilot is for you.
What’s more, Social Pilot is designed to curate, suggest and gather content from multiple industries, such as education, tech, fitness and health, which most social media managers and business owners would find convenient while scouring for relevant content online.
The white label reports feature would also come in handy for agencies or entrepreneurs looking for a personalised approach.
Just like your average social media management tool, eClincher is optimised for publishing and scheduling posts, analysing a business’ social media performance and responding to comments and social messages.
However, what makes it stand out from the crowd is it allows auto-posting with RSS feeds and queues. Plus, it has an in-built, easy-to-access media library.
It also doubles as a platform where you can search for social media influencers with the click of a few buttons.
Truth be told, there are just a handful of social media management tools that put a special focus on plain old visual content. One of them is MavSocial, which can also be tweaked to manage Facebook and Instagram ads.
MavSocial also includes a digitised library where you can create, manage and edit multimedia for your business’ social media posts.
What’s more, it also has an in-built search engine for easy filtering of stock photos whenever you need to purchase a few of them for the purposes of content creation.
7. Post Planner
Regular social media marketers are often hounded with three key tasks: finding high-quality and relevant content, coming up with the perfect publishing and posting calendar, and publishing consistently.
If you have troubles with one of these, you will be happy to know Post Planner is designed to take care of all of this by integrating a content-type-based management system into your personal or business schedule.
You can help us (and help yourself)
Small and medium businesses and startups have never needed credible, independent journalism and information more than now.
That’s our job at SmartCompany: to keep you informed with the news, interviews and analysis you need to manage your way through this unprecedented crisis.
Now, there’s a way you can help us keep doing this: by becoming a SmartCompany supporter.
Even a small contribution will help us to keep doing the journalism that keeps Australia’s entrepreneurs informed.