Nathan Lyons, better known as @kookingwithakoori on TikTok. Source: Supplied

Marketing
Paul Brescia

Exclusive: How Telstra reinvented itself for TikTok and expanded its reach by millions

Authors
Paul Brescia
Branding, Marketing
7 minute Read

If your business has been failing to get traction through Facebook and Instagram, it might be worth considering TikTok instead.

There’s a much lower barrier to entry on hitting virality, as the videos you post will inherently be seen by more people due to the TikTok algorithm serving up content based on interests.

It’s also a chance to position your brand differently, or try out a unique voice that can appeal to an alternative set of customers.

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