Nathan Lyons, better known as @kookingwithakoori on TikTok. Source: Supplied

Paul Brescia

Exclusive: How Telstra reinvented itself for TikTok and expanded its reach by millions

Paul Brescia
7 minute Read

If your business has been failing to get traction through Facebook and Instagram, it might be worth considering TikTok instead.

There’s a much lower barrier to entry on hitting virality, as the videos you post will inherently be seen by more people due to the TikTok algorithm serving up content based on interests.

It’s also a chance to position your brand differently, or try out a unique voice that can appeal to an alternative set of customers.

Given TikTok is the only non-Facebook owned app to pass 3 billion downloads — excluding gaming apps — it’s not likely to go away anytime soon. When SmartCompany Plus last wrote on TikTok, it had 690 million active daily users in April, 2021. By August, that had grown to 730 million.

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