The Lighter Side: A ballsy way to tackle advertising Down Under

The Lighter Side: A ballsy way to tackle advertising Down Under

The best ads are the ones where, as you’re watching you start to think, ‘Dang, that’s such a simple idea, I wish I’d come up with it.’ This ad from Bonds ticks all the boxes of good advertising: simple, beautifully executed, entertaining, speaks directly to the target audience, and above all, highly shareable. Not surprisingly, it’s featuring on a lot of best-of-advertising lists at the moment, and it’s easy to see why.

 

 

You can help us (and help yourself)

Small and medium businesses and startups have never needed credible, independent journalism and information more than now.

That’s our job at SmartCompany: to keep you informed with the news, interviews and analysis you need to manage your way through this unprecedented crisis.

Now, there’s a way you can help us keep doing this: by becoming a SmartCompany supporter.

Even a small contribution will help us to keep doing the journalism that keeps Australia’s entrepreneurs informed.

Trending

COMMENTS

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments