Effective marketing is one of the most important tools a small business can use on to grow their business, so it should come as no surprise that articles about marketing regularly feature in SmartCompany‘s most read articles.
In 2017, you could almost certainly add in the word ‘digital’, as stories about how brands and consumers are using Facebook, Instagram and Snapchat increasingly capture our readers’ attention.
But there was also plenty to learn this year about more traditional marketing pursuits, such as how to design an effective logo or the best way to communicate a price change to your customers.
Here’s a list of the 10 most popular marketing stories published by SmartCompany this year, plus five marketing articles from our archives that continue to resonate with readers.
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From the archives:
- Seven differences between sales and marketing
- How HiSmile founders Nik Mirkovic and Alex Tomic used social media to turn teeth whitening into a $10 million business
- Five ways to make money from Snapchat
- The difference between a value and a principle