The top 10 most popular marketing articles on SmartCompany in 2017
Monday, December 11, 2017/
Effective marketing is one of the most important tools a small business can use on to grow their business, so it should come as no surprise that articles about marketing regularly feature in SmartCompany‘s most read articles.
In 2017, you could almost certainly add in the word ‘digital’, as stories about how brands and consumers are using Facebook, Instagram and Snapchat increasingly capture our readers’ attention.
But there was also plenty to learn this year about more traditional marketing pursuits, such as how to design an effective logo or the best way to communicate a price change to your customers.
Here’s a list of the 10 most popular marketing stories published by SmartCompany this year, plus five marketing articles from our archives that continue to resonate with readers.
From the archives:
- Seven differences between sales and marketing
- How HiSmile founders Nik Mirkovic and Alex Tomic used social media to turn teeth whitening into a $10 million business
- Five ways to make money from Snapchat
- The difference between a value and a principle
Be honest about your situation: How vulnerability helps businesses thrive Sue Parker DARE Group founder
Own it: The 10 things you need to do to manage your personal brand Lisa Stephenson Who Am I Projects founder
Six invaluable lessons: What 20 years in aged care taught me about being an entrepreneur Natasha Chadwick NewDirection Care founder
An entrepreneurial superpower: Eight tips to help develop resilience Adala Bolto ZADI Training co-founder
Going through a lull? Five areas you should invest in when sales drop Tamara Alaveras and Sonia Majkic 3 Phase Marketing co-founders
Stop telling us how busy you are, it's boring and charmless Ian Whitworth Scene Change co-founder
Blandification™ and the state of modern branding Jeffrey Oley The Offices co-founder
Why you should find the right role for the right person — not the other way around Bruce Stronge Outfit founder