Marketing

The top 10 most popular marketing articles on SmartCompany in 2017

Eloise Keating /

Effective marketing is one of the most important tools a small business can use on to grow their business, so it should come as no surprise that articles about marketing regularly feature in SmartCompany‘s most read articles.

In 2017, you could almost certainly add in the word ‘digital’, as stories about how brands and consumers are using Facebook, Instagram and Snapchat increasingly capture our readers’ attention.

But there was also plenty to learn this year about more traditional marketing pursuits, such as how to design an effective logo or the best way to communicate a price change to your customers.

Here’s a list of the 10 most popular marketing stories published by SmartCompany this year, plus five marketing articles from our archives that continue to resonate with readers.

From 2017:

  1. An army of chocolate lovers is putting the hard word on Cadbury to bring back Marble chocolate blocks

  2. JB Hi-Fi “race wars” bundle blunder leaves customers scratching their heads

  3. 20 entrepreneurs to follow on Instagram in 2017

  4. Aldi gives its logo a refresh: How to redesign your brand without shocking customers

  5. Thousands of Facebook fans get behind “National Buy a Woolies $7.90 Roast Chicken Day”

  6. Reports of a McDonald’s price rise send customers in a spin

  7. Meat and Livestock ad sparks complaints for “highly inappropriate” depiction of religious figures eating lamb

  8. Facebook page for Footscray’s Sims supermarket gets cult following for Warnie, Ben Lee sightings — but who is behind it?

  9. The Cheesecake Shop forced to apologise over Facebook post about Alan Joyce being hit with pie

  10. Four startups share their best digital marketing advice

From the archives:

  1. Seven differences between sales and marketing
  2. How HiSmile founders Nik Mirkovic and Alex Tomic used social media to turn teeth whitening into a $10 million business
  3. Five ways to make money from Snapchat
  4. The difference between a value and a principle
  5. Australia’s best business blogs in 2016

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Eloise Keating

Eloise Keating is the editor of SmartCompany. Previously, Eloise was news editor at Books+Publishing, the trade press for the Australian book industry.

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