A client is taking forever to reply about a deal. How do I deal with them?

I’ve had discussions with potential clients that have dragged on for quite some time.


Are there any good ways to help seal the deal and close this off? Or do I just need to keep plugging away and hope they eventually go with me?


That’s a great question and one that bugs me no end.


What I have done in the past is to send the following email. It always generates a quick response:


Subject: Should I stay or should I go?


Hi [name], I haven’t heard back from you about whether or not you are keen to look at a [product/service] for you and the business and that tells me one of three things:

  1. You’ve already chosen another company for this and if that’s the case please let me know so I can stop bothering you.
  2. You’re still interested, but haven’t had the time to get back to me yet.
  3. You’ve fallen and can’t get up, and in that case please let me know and I’ll call 000 for you.

Please let me know which one it is because I’m starting to worry.


Thanks in advance and I look forward to hearing back from you.


This is a simple strategy and one that hits the mark, is not too confronting and has a level of humour that breaks the ice.


Give this a try, you really have nothing to lose.


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