Colin Benjamin
How can I best work out my “elevator pitch”?
I’m setting up a business that imports pet accessories for animal lovers. I’ve tried to pitch my concept to various investors and oth…
When is it the right time to launch my start-up?
This article first appeared January 19th, 2012. I want 2012 to (finally) be the year that I quit my job and start-up. But I’m a bit sca…
How do I form a board for my company?
I’m looking to form a board for my start-up. Generally speaking, how many people should you have on a board? And what skill sets and kn…
We need help fast and cheap!
My business partner and I are currently working in a new business unpaid and we can afford to do this for another five months. Do you …
My business plan is too long. What should I hack out?
This article first appeared on June 1st, 2011. I’m in the process of starting a restaurant booking site. I’ve written a business p…
Are there downsides to manufacturing our product in China?
We’re working out how and where to manufacture our product. I hear lots about how China is the only real option and that everyone’s goin…
What makes a good board member and how can I learn how to become one?
I want to eventually retire but be involved in a business as a board member. What makes a good board member and how can I learn how to becom…
Should I hire specialists or all-rounders?
Should I hire all-rounders in the early days of my new business, or do I need to find specialist sales, marketing, operations, etc people fr…
Do I need to hire specialists from day one?
Should I hire all-rounders in the early days of my new business or do I need to find specialist sales, marketing and operations people from …
Should I go into business with someone I just met?
I’ve been looking for a co-founder for some time and have just been introduced to someone who seems to fit the bill – they have good exp…
