Marcia Griffin
How can I compete against my cheaper online rivals?
I’ve based my business around face-to-face customer contact and quality, personalised service. I’m now being squeezed on price by new on…
Is it possible to grow a regional business without regularly jumping aboard a plane?
This article first appeared on September 19th, 2011. I’m located in regional Australia and my potential clients are large distances fro…
How do I set sales targets for my team?
This article first appeared on May 20th, 2011. I’m in the process of setting sales targets for my team (I have two sales staff). I k…
How can I run an effective discounting campaign without hurting our brand?
Having just returned from a world trip, it was interesting to see what other countries are doing in this respect. My main port of call…
Are there any quick ways to generate sales during January?
This article first appeared January 19th, 2012. Are there any quick ways to generate sales during the quiet January period? I’ve been l…
Should I change my sales strategies for Christmas?
Do I need to have any particular sales strategies around Christmas or should I just be doing what I’m doing now, but more of it? The…
When you’re assembling a sales team, should you look for complementary skills?
This article first appeared on October 28th, 2011. When you’re assembling a sales team, should you look for complementary skills? Or…
How do I ensure my team has a good customer service ethos?
This article first appeared on September 9th, 2011. I’m in the process of starting up my business and need to take on some salespeople….
Red tape threatens to entangle my start-up dream. What should I do?
I’m a little overwhelmed by the amount of red tape involved in starting up and running a business. What should I do? Yes there is a l…
What are the best ways to reward salespeople?
Rewarding salespeople appropriately is one of the arts of running a successful sales-oriented business – but it’s not easy. The re…
