Fred Schebesta, Mentor

Should I be aiming to rank highly in all search engines, or just focus on Google?

Fred Schebesta /

This question is unfortunately very short and sharp.

 

Fundamentally, Google is the only search engine that actually would give you a ROI on your SEO.

 

End of story.

 

in-article-market-seo-share

 

The same market shares apply with paid search. Focus on Google.

 

If you were marketing outside Australia, it’s a different story, but, for now, Google needs to be top of mind for any start-up.

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Fred Schebesta

Fred Schebesta is the chief executive and co-founder of finder.com.au, one of Australia’s largest financial comparison websites.