Fred Schebesta, Mentor

Should I be aiming to rank highly in all search engines, or just focus on Google?

Fred Schebesta /

This question is unfortunately very short and sharp.


Fundamentally, Google is the only search engine that actually would give you a ROI on your SEO.


End of story.




The same market shares apply with paid search. Focus on Google.


If you were marketing outside Australia, it’s a different story, but, for now, Google needs to be top of mind for any start-up.

Fred Schebesta

Fred Schebesta is the chief executive and co-founder of, one of Australia’s largest financial comparison websites.