Do I need to have any particular sales strategies around Christmas or should I just be doing what I’m doing now, but more of it?
The market is so crammed today, with online and offline businesses everywhere competing for the consumer’s heart and purse.
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Christmas is around the corner and it’s a great time for extra sales – if you have something that could be deemed gift worthy or even if it could be seen as a self-indulgence product.
If you have neither of these and are B2B, you may still have some service or offer that your clients could deem as a Christmas gift!
Of course, you have to keep offering great service and great value but it’s a time of the year when you should be trying to offer even better value, particularly when it means not discounting but simply giving value-add with more product, additional services, etc.
This is where your CRM is critical – how good would it be if you could offer your customers something you know they would appreciate?
I think the old Christmas greetings and hampers (unless tailored to your customer) look too generic and, while I love getting these, I don’t feel they are special unless they are packed with stuff that I – as a consumer – like!
A few thoughts for Christmas then:
- Don’t wait until after Christmas to treat your customers.
- Tailor gifts, services or product add-ons to their needs, so they know you are actually focused on them.
- Make sure your logistics can deliver in time (if you’re selling a product).
- Don’t waste money sending the card that everyone in the office has signed; rates low on sincerity.
- Do find something that your customers will enjoy for themselves or their business.
- Give something that shows you are up to speed with the latest and greatest stuff.
- Here is an idea – [email protected]!!! I think this is the best gadget I have seen for a long time and has both a business purpose and a personal use – very, very cool.