Pathways to China: How SMEs can delve into Australia’s largest export market


It’s our largest trading partner, largest export market and greatest source of import, but there is still a lot the Australian business community could do better when it comes to our relationship with China.

China is also Australia’s largest market for trade in service, and the largest source of tourism revenue, according to H.E. Ambassador Ma Zhaoxu at the 2014 China-Australia Economic Forum.

“It is predicted that the China-Australia FTA [free trade agreement] will benefit Australian economy by AUD 20 billion each year,” H.E. Ambassador Ma Zhaoxu said.

“It will also bring about greater economic growth, freer and better trade, and fairer and more stable investment and business environment in both countries. We hope to conclude the negotiations at an early time, which will provide a stronger boost to our economic cooperation.”

China needs secure sources of high quality food and reliable supplies of minerals and fuels for its industries. To capitalise on this opportunity, Australia must increase access to the Chinese market for Australian businesses in agriculture, tourism, education, financial services and manufacturing.

Presented by NAB, Australia-China BusinessWeek 2014 Sydney is a chance for the Australian industries to share insights into the latest opportunities for Australian companies to expand further into, or enter into China.

Now in its seventh year the program is held over two days: Thursday & Friday, 4-5 September (Shangri-La Sydney) and includes eight high profile events: ACBW China Ready Forum, the inaugural NAB Agribusiness Forum, English Forums, Chinese Forums,

Investment Showcase, Breakfast, NAB-ACBW 2014 Sydney Keynote Luncheon and networking function Mix at Six.

Delegates to NAB-ACBW 2014 Sydney will hear from NAB General Manager China Banking and Country Head China Danny Armstrong on the current status of the FTA negotiations with China, and the impact a successful agreement will have on Australian SMEs.

SME attendees will benefit from the NAB-ACBW 2014 Sydney Forums which will bring together speakers from China, ASEAN and Australia to deliver up-to-date insights on the key issues for China-active Australian SMEs.

For SMEs in the Australian food and agribusiness industries, the NAB Agribusiness Forum focuses on how Australian SMEs in agribusiness can position and develop brands to China. Key themes include current trends and export opportunities, Australian dairy industry case studies, challenges, evaluation and analysis and the transformation of Australian agriculture through technology and innovation.

Early-stage China-active SMEs can attend dynamic presentations by China specialists in key areas such as market entry strategy, marketing, bridging the language gap and inter-cultural effectiveness.

NAB-ACBW 2014 Sydney delegates can look forward to keynotes, panel discussions and case studies by Australia-China thought leaders, including:

  • Dr Ken Cato AO, Chairman, Cato Brand Partners
  • Roger Gaudion, Head of Asia Desk & Portfolio Management Origination, NAB Agribusiness
  • Mark Hawthorne, Senior Editor, The Age
  • Robert Gratton, CFO, Jurlique
  • Peter Cai, Editor, China Spectator
  • Mike Logan, CEO, Dairy Connect
  • Danny Armstrong, NAB General Manager China Banking & Country Head, China

For more information on NAB-ACBW 2014 Sydney, visit:

Australian Business Forum

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