SPONSORED POST: Industry intelligence tool launches aimed at busy media and marketing professionals
Friday, April 5, 2013/
Award-winning media and marketing publisher, Focal Attractions, has launched a business intelligence tool for media and marketing professionals. The Source is a unique guide to the biggest-spending advertisers and leading creative agencies in Australia.
The Source captures marketing information on leading companies. Detailed company listings include: key brands; marketing decision-makers; incumbent advertising, marketing services and media agencies; and major business and marketing news feeds.
Publisher of The Source, Camille Alarcon, said: “For media sales people, media agencies, or those working in advertising and creative agencies, The Source takes the grunt work out of searching for new business leads, providing you access to a marketing information hub on the most active brands in Australia.”
The Source also contains company listings on the leading advertising agencies, marketing services agencies and media agencies in Australia. Each listing includes details of the agency’s major clients, management staff and marketing news feeds about that agency. Types of marketing services companies include Public Relations, Digital Marketing, Direct Marketing, Experiential Marketing, Branding and Design.
“If you’re a marketer reviewing your advertising and marketing strategies and looking for new agency partners, an industry information tool such as The Source will save you time researching the key players in the industry – from the nimble, independent agencies, to the well-connected multi-nationals,” Camille said.
The Source is aimed at media sales professionals, marketers, advertising agencies, marketing services agencies and media agencies.
“With competition for advertising dollars intensifying as media audiences continue to fragment, business development tools containing industry insights, information on advertising spend and brand movements are vital for any Australian company pursuing growth in the next twelve months,” she said.
The Source is the latest addition to the Focal Attractions family of media and marketing properties, which includes Mumbrella – winner of Publishers Australia’s Website of the Year in 2011 and 2012; Encore, a tablet-only publication analysing the marketing and entertainment industries; industry conferences including Mumbrella 360 and the Festival of Branded Entertainment; and peak industry awards including the upcoming 2013 Mumbrella Awards.
Focal Attractions recently acquired 40-year-old industry title the AdBrief Register directory and its weekly news digest from Thomson Reuters. AdBrief has since been relaunched as part of The Source.
The Source is a subscription-only, online resource. Company information is updated by a team of researchers every 12 weeks and as marketing news breaks. For a full breakdown of pricing for an annual subscription, click here. A limited time introductory offer is also available if you go to The Source and enquire this month.