Running a small business is hard work and often involves juggling day-to-day priorities, which can mean many SME owners don’t feel like they have enough time to ponder the bigger picture, namely the customer experience they offer.
However, investing time into exploring and improving your customer experience is crucial to the overall success of your entire brand.
Business owners may think of the customer experience component as only a small part of their business, such as when customers are dealing with staff or returning an item, but it’s much bigger than that.
Customer experience is every single interaction with any product or person in your business. From the first impression customers get when entering a store or website, to the call they make to figure out why something isn’t working.
This handy ebook explains top tips for SME owners to improve their customer experience, with real-life examples and insights from winners of the 2017 Smart50 Awards.