crm handbook

eBook: Your complete CRM handbook

Sponsored by Salesforce

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CRM is much more than a buzzy acronym that’s been tossed around the business world for the past decade.

C-R-M stands for “Customer Relationship Management.” What exactly is ‘customer relationship management,’ though? It usually refers to a digital solution that manages critical customer information so that you can see it all in one place. With a CRM, in one place you can view contact info, follow up via email or social media, manage tasks, and track your performance, among other benefits.

Is it the right time for you to invest in a CRM? The contents of this eBook will help you determine that. Your complete CRM handbook examines the following topics:

  • Seven signs your business needs a CRM
  • How CRM can improve your sales and productivity
  • Building your CRM strategy
  • How to maximise your ROI

In a world where the most successful companies are customer focused, CRM apps put the customer at the centre of everything. Download this eBook now to identify whether a CRM could take your business to the next level.

Download eBook now

Salesforce, the global leader in customer relationship management (CRM), empowers companies to connect with their customers in a whole new way.

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