Powerful online marketing: 10 essential lessons for small businesses
Thursday, June 18, 2015/
Most small businesses understand the importance of a business plan, but today an online marketing strategy is just as vital. From gaining new customers to getting your SEO on track, our new SmartCompany short course, Powerful online marketing: 10 essential lessons for SMEs, brought to you by Sensis, will get you on track.
Find out more about each lesson
Online marketing fundamentals: set your strategy
Identify your goals, define your target market and examine the online marketing fundamentals you need.
Combine functionality and design for a killer website
Learn how to create a website that not only looks good but is straightforward to use.
User experience is essential to the success of your site
We look at how the user experience (UX) and user interface (UI) can make a big difference to your results.
Embrace mobile technologies and boost your sales
Learn why optimising your website for smartphone and tablet users is vital for customer conversion.
Decoding SEO: it’s not as tricky as it sounds
Implement simple search engine optimisation (SEO) techniques to increase your online visibility.
Communicating your brand’s voice on social media
Content matters. Look at how to perfect your social media strategy.
Content creation: get the message right
A content cheat sheet to boost sales, increase website traffic and improve your brand’s reputation.
eCommerce insight: vital factors for customer growth
Learn the steps to success when it comes to eCommerce to help customers find your products and services, and feel confident to make a purchase.
Location-based marketing: how does it work?
Boost your online strategy via location-based marketing, from Yelp through to Urbanspoon.
Get your search engine marketing campaign on track
Wrap up your online marketing course creating an SEM campaign tailored to promote your business.