Dear Aunty B,
I am a young entrepreneur with a problem. I have ADD, and I find it very hard to focus on any job for any length of time. While I have a lot of energy I can be scatty and I can drive my staff nuts. How do I remain focused?
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Join the club. It is surprising how many entrepreneurs have ADD: diagnosed and undiagnosed.
You have to work around this. You need very good staff who can help you stay focused. This may lead to great frustration on your part as you will think that they are not moving quickly enough or are standing in your way.
Here is a good test of focus from Tom McKaskill that I use when tempted to wander off…Ask: ?What business are we in? What market do we serve??? What problem do we solve??? How do we define our customer??? How do we derive our competitive advantage?? What do we do better than everyone else.
Your Aunty B
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