It’s tough and I am distracted! What are the vows for running a bigger business?

Hi Aunty B,

You wrote your start-up vows the other week, which I very much enjoyed.

I run a large tourism company and things are very tough. I feel like I am running around putting out fires and not focusing on the big things.

What would your vows be, not in a personal sense but in a business sense, for me at this time?

Neil G,



Dear Neil,

At your service! You only need five vows – isn’t that great news!

Here are your five business vows:

I will get my head out of the day-to-day chaos that is my business and spend more than half my time thinking, reflecting, planning and building our future.

  • I will spend a good chunk of my time meeting with key clients to understand how their future is changing.
  • I will spend another whack of time with our key leadership team and staff seeking feedback and market intelligence and building our culture, values, strategy, execution plans and measurement tools.
  • I will find more time to identify people who need to be brought into the organisation to lead our company.
  • And, finally, I will allocate time to build the face of the business and its physical and online presence.

Be smart,

Your Aunty B

To read more Aunty B advice, click here.

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