Power Players walk the walk. They don’t stop at knowing. They progress to trying and then to buying.
Power Players know that nothing beats first-hand experience. Trying, tasting, using and experiencing is critical in showing employees, customers and clients that nothing can ever replace genuine first-hand knowledge.
I recently found myself at a lunch with a group of CEOs, hosted by an Aussie-owned fast-food chain’s CEO.
The fast-food honcho asked the round table (stacked with other rich honchos who usually eat at fancy joints most nights) whether anyone had recently had one of his burgers. I watched a singular CEO talk in specifics about the entire product range and the fact that he’d done a drive-through a few nights before. His description of the burger, the fries, the dessert, the pricing and the special offers was nothing short of enthralling.
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Everyone else at the table looked sheepish, not to mention snobbish, at their lack of knowledge.
No surprise what happened after that. When the fast-food honcho was shopping for a new PR company, he went straight to that knowing CEO without even so much as a pitch. Be the first to know, the first to try and the first to buy.