Risk is one of those words that can be interpreted in about a million different ways. Power Players keep it simple. They are under no illusion that great moves can be made without a hefty dose of risk.
To risk nothing is to do nothing. Nothing great ever came about without a very decent amount of risk. Great leaps forward are contingent on it.
Power Players are good at acknowledging what happens if you don’t risk anything: you end up risking everything. There perhaps was a time where doing nothing bought you another year of staying alive in business but not anymore. The difference today that if you don’t give it a shot, somebody else will. It used to be that risk was for the brave or even the reckless. Today it’s a cost of doing business and Power Players know this.
Do as the Power Players do: stop seeing risk as – well, risky and start seeing it as something you need to do to stay a step ahead.