Power Play: Imagination is pure gold

Power Play: Imagination is pure gold

Albert Einstein said that: “The true sign of intelligence is not knowledge but imagination.” And he was one smart bloke. Power Players always have a healthy respect for knowledge but they also know that imagination is the true gold.

We can all learn and read and study, but the sign of real, undisputed intelligence is imagination. Having the ability to conjure up a new idea by throwing something out to the universe that is original, exciting and smacks of newness is not only incredibly alluring but also shows a great mind at work.

Power Players do everything they can to enable and encourage their imagination. Cognitive gymnastics, crazy idea-storming sessions, connecting the mental dots – anything and everything that allows the imagination to flourish.

Look for people who have an active and fertile imagination, and choose to have these people in your inner circle, because knowledge can be taught but imagination is innate.

The story

My business partner has an incredibly fertile imagination.

When we started developing our Cupcakes Delivered online business, he came up with these fantastic sticks that would stop our cakes from wiggling around in the box, thereby allowing them to be couriered anywhere in Australia and arrive undamaged. Great imagination, plus that’s money in the bank.


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