Power Play: Look for the right information

Power Players know that research can be highly beneficial. Problem is, the wrong information can do more damage than good.

If you’re going to the effort of doing research, make sure it’s concrete and highly useful to your cause. Power Players are acutely aware of the abundance of information out there. And because of this, they know it is easy to get sidetracked with information that sounds good but in reality doesn’t help them – and worse, takes them off course.

Power Players have an in-built radar that helps them separate the avalanche of information from the small shards of right information. If you can make this leap, not only will you save yourself hours of painstaking work, you will be very powerful indeed.

Before embarking on the classic information hunt, make sure you know what it is you are really looking for. Power Players take that critical step of asking this question before they unleash their researching prowess. 


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