Thursday, April 17, 2008/
Being an entrepreneur is about taking risks. Nothing is guaranteed. NAOMI SIMSON
By Naomi Simson
Being an entrepreneur is about taking risks. Nothing is guaranteed; you can wish, hope or even pray that things will turn out…. But you have to do the work, be disciplined and just stick at it.
“What you risk reveals what you value” – Jeanette Winterson.
One of my friends started a biotech business – and for the first seven years it did not “turn a dollar”. Not one customer. He had to go through rigorous government red tape before he could even start – which took years.
My friend had put everything on the line… his home, everything. I don’t think I have his courage. (He recently sold out successfully and is about to head off overseas for five months playing the great golf courses of the world. A happy ending.)
But there were many, many long hard hours being focused and disciplined, pursuing what he believed in.
I was sharing with Kate my colleague earlier today about some of the things that I used to do in the early days – the only job I haven’t done at RedBalloon is cutting code. (I even pretended to be IT manager for a while.)
“If it was meant to be, it’s up to me” – my motto.
For instance for the first three years I would fold every RedBalloon envelope (they were delivered flat and had to be assembled). About four nights a week I’d sit with my kids as they poked out the indent while I folded and packed them into boxes. In the beginning it was only 20 or so a night – but when we got up to doing 200 a night it was no longer the best use of the CEO’s time.
Looking back at some of the first RedBalloon graphic designs is funny too. I thought I was a bit handy with the Adobe creative suite, so I designed the first logo and then almost all of the promotional materials for the first three years too. I had been a marketer, surely I knew about design too? Thank goodness, Steph, Joy and Glenn have now got this sorted.
There are so many other things I just did because that was the best way to get things done inexpensively. Jill of all trade – the trick is to know when you are no longer the best person for the job.
“And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” – Anais Nin (1903 – 1977).
Naomi Simson is the founder and CEO (Chief Experiences Officer) of RedBalloon Days, Naomi is passionate about pleasure! Backed by enthusiasm, energy and drive and recently named one of Australia’s best bosses (Australia’s Marketing Employer of Choice), the Entrepreneurs Organisation (Sydney Chapter) President 2007 – 2008 and mother of two, Naomi also inspires others as a regular speaker, writes a blog and has recently completed her first book . To read more Naomi Simson blogs, click here .
All that glitters is not gold: The upsurge of paid followers and engagement on LinkedIn Sue Parker DARE Group founder
Bin juice bingers: How to avoid the sinister clutches of the procurement department and its cold benchmarking Ian Whitworth Scene Change co-founder
Locked and uploaded: How to take bricks-and-mortar stores digital with video Michael Langdon Levity director
Why retailers have no idea about the future Dean Salakas The Party People chief
There's only one way to attract and retain millennial talent — but it'll cost you a few bricks Lauren Lowe Future Fitouts co-founder
Advice for going green, from one chief executive to another James Chin Moody Sendle co-founder