The brand lessons of 2015

The brand lessons of 2015


It’s my last blog for this year. We’ve covered a lot of ground, so I took a spin back through the year and here are five blogs that represent the topics that seemed to capture a lion’s share of my attention in 2015.

You can’t build a brand without thinking about and doing these things. So to set you up for 2016, take a trip down memory lane. In no particular order…

Think about your values and making them visible and tangible in how you do business:
A set of values is more than a poster on the wall.

Take the time to find the right people who will fit your business:
A brand is only as good as the people.

Wear what you care about on your sleeve:
Don’t try to be different. Show what you care about.

Figure out what you can do and set expectations so your customers don’t fill the gaps with their own:
When Expectations Collide

And forget all the word play and double down on what you do and how you do it:
Actions leave words in the dust.

In signing off for another year and in the spirit of the themes in the list above, I’d also like to take a moment to acknowledge all the makers and doers who work tirelessly behind the scenes and on the frontlines of SMEs.

You’re the true brand builders of your companies. Thank you for inspiring me with questions, examples and your boundless passion, commitment and creativity.

See you next year.

Get your brand questions answered by posting them on twitter @michelhogan or emailing me at [email protected] This email address is being protected from spambots. You need JavaScript enabled to view it.

Michel is an Independent Brand Analyst dedicated to helping organisations make promises they can keep and keep the promises they make. She also publishes a blog at You can follow Michel on Twitter @michelhogan.


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