Two business books you should read today: Video
Tuesday, August 5, 2014/
There’s no shortage of business books to help you with everything from strategy to marketing to leadership.
In the first of SmartCompany’s video book reviews, I look at two new releases that will make a difference to your business.
Web Marketing That Works by Adam Franklin and Toby Jenkins is a practical how-to guide for all things digital marketing. If you’re confused about how to schedule a Facebook post or set up an Instagram account, this is the book for you.
Steve Sammartino’s The Great Fragmentation looks at the bigger picture and explains the current technological environment, arguing that it will be small businesses that come out winners.
Lunchtime singing and awards for failure: The best perks from Australia's most innovative companies Amantha Imber Inventium founder
Your future customers: How to crack the gen Z code Simon Slade Affilorama co-founder
Why you should stand up for your staff (and buy a Porsche 918 Spyder) Ian Whitworth Scene Change co-founder
Why corporate content will send your customers running Luke Buesnel Story League director
How to write the perfect job advertisement Alex Hattingh Employment Hero chief people officer
How to outshine the millions of websites ranking poorly on Google Adam Rowles Inbound Marketing founder