Making star teams out of star players
Sunday, January 13, 2013/
When it comes to an organisation’s scarcest resource – talent – the difference between the best and the rest is enormous. In fields that involve repetitive, transactional tasks, top performers are typically two or three times as productive as others. In highly specialised or creative work, the differential is likely to be a factor of six or more. Across all job types, we estimate, the best performers are roughly four times as productive as average performers. That holds in every industry, geographical region and type of organization we’ve examined.
Why, then, do companies so rarely bring together a team of star players to tackle a big challenge? The conventional wisdom is that all-star teams just don’t work. Egos will take over. The stars won’t work well with one another. They’ll drive the team leader crazy.
We think it’s time to reconsider that assumption. To be sure, managing a team of stars is not for the faint of heart. But when the stakes are high – when a business model needs to be reinvented, or a key new product designed, or a strategic problem solved – doesn’t it seem foolish not to put your best people on the job, provided you can manage them effectively?
We have seen all-star teams do extraordinary work. For example, it took just 600 Apple engineers less than two years to develop, debug and deploy OS X, a revolutionary change in the company’s operating system. By contrast, it took as many as 10,000 engineers more than five years to develop, debug, deploy and eventually retract Microsoft’s Windows Vista.
Common sense suggests that all-star teams would have two big advantages:
+ Sheer firepower: If you have world-class talent of all kinds on a team, you multiply the productivity and performance advantages that stand-alone stars deliver.
+ Synergy: Putting the best thinkers together can spur creativity and ideas that no one member of the team would have developed alone.
To do their best, alpha teams need leaders and support staff who are all-stars too. Extremely talented people have often never worked for someone they can learn a lot from; in our experience, most relish the opportunity and pull out all the stops. And high-calibre subordinates allow team members to accomplish more.
Let’s look at what else you need to have in place before you even think about putting together a star team. We’ll also examine what kinds of work these teams are best suited for and how to manage the very real difficulties they may present.
The table stakes: Good talent management
A surprising number of companies don’t follow basic best practices for talent management. Without these in place, there’s no hope of making all-star teams effective.
Understand where your strengths are: Companies that are good at managing “A” players keep comprehensive, granular data on where their people are currently deployed, what those people do, how good they are in their current roles and how transferable their skills may be. The companies use that information to continually improve their staffing resources and deploy them more effectively.
In too many organisations, star players are confined to a division, hidden from the leaders of other divisions. But no company can deploy talent effectively if it doesn’t treat its best people like a shared asset rather than the property of a particular unit.
Don’t create disincentives for teamwork: Some companies’ performance assessment methods get in the way of team success. For many years, Microsoft used a “stack ranking” system as part of its performance evaluation model. At regular intervals, a certain percentage of any team’s members would be rated “top performers”, “good”, “average”, “below average” and “poor”, regardless of the team’s overall performance. In some situations this kind of forced ranking is effective, but in Microsoft’s case it had unintended consequences. Over time, according to insiders’ reports, the stack ranking created a culture in which employees competed with one another rather than against other companies. “A” players rarely liked to join groups with other “A” players, because they feared they might be seen as the weakest members of the team.
Own the pipeline: When big strategic goals are involved, a company often finds that it needs capabilities it doesn’t have. The wise leader anticipates this problem by actively and continually looking for talent. The individuals responsible for executing strategy must have an ownership stake in this recruiting process, because talent is always a key component of strategy. Yet many companies continue to subcontract recruiting wholesale to the human resources department and professional search firms.
We don’t recommend putting together an alpha team for small projects. They’re not worth the trouble or the opportunity costs. Save such teams for initiatives that have clearly defined objectives and are critical to the company’s strategy, such as product development.
Manage the odds: Anticipate what could go wrong
Even if you have excellent talent management practices in place and you’ve loosed your all-star team on a well-defined, strategically relevant problem, you may still face challenges.
Big egos, little progress: Egos can get in the way of team performance. But they don’t have to. In 1992, America’s first “Dream Team” – made up of the very best basketball players in the NBA – swept the Olympic Games in Barcelona, defeating its opponents by an average of 44 points. This team succeeded because the goal of representing the United States with honour at the Olympics was bigger than any one player. And team performance was the basis for members’ rewards: Nobody was going to get an individual medal.
Overshadowing “B” players: The use of “A” teams can lead to a system in which only the best feel valued, thereby demoralising average performers. Techniques for keeping “B” players engaged include recognising performance, whether it’s mission-critical or not; using a common performance evaluation system for stars and non-stars; and establishing common rewards shared by all involved.
Great team members, mediocre leaders: All-star teams headed by poor leaders can produce mediocre results. An organisation should invest as much time in picking team leaders as in picking members, ask members for feedback on the leader early (and often), and not be afraid to switch generals or even to promote a team member to leader.
Ask any group of senior executives about which resources they don’t have enough of, and they are likely to acknowledge that star talent is one of the scarcest. Then ask them how confident they are that their companies deploy and manage their best players to have the greatest impact on the bottom line, and they will probably express reservations. Is it possible that executives are overlooking one powerful tool that could help them achieve that goal?
What ‘A’ players bring to the table
Some people argue that talent is overrated. But our estimates, based on evidence from a variety of industries, suggest that star employees outperform others by a country mile.
+ The best developer at Apple is at least nine times as productive as the average software engineer at other technology companies.
+ The best blackjack dealer at Caesars Palace in Las Vegas keeps his table playing at least five times as long as the average dealer on the Strip.
+ The best sales associate at Nordstrom sells at least eight times as much as the average sales associate at other department stores.
+ The best transplant surgeon at a top-notch medical clinic has a success rate at least six times that of the average transplant surgeon.
Michael Mankins leads Bain & Co’s Organization practice in the Americas and is a partner in San Francisco. He is a co-author of ‘Decide and Deliver: 5 Steps to Breakthrough Performance in Your Organization’. Alan Bird is a leader in Bain’s Organization practice and a partner in London and Johannesburg. James Root leads Bain’s Organization practice in Asia-Pacific and is a partner in Hong Kong.