As I checked out of Ford House in Bridgetown, WA just recently they softly called out as we were leaving, “Don’t forget to write a review on TripAdvisor!”
It was a soft request, not pushy at all. We’d just told them how delightful it was staying there, so it was in fact the ideal time for them to make the request.
As someone who uses TripAdvisor religiously to “scan” future accommodation places, I do feel the need to give back and leave my own reviews. Only – I don’t always do it!
Get daily business news.
The latest stories, funding information, and expert advice. Free to sign up.
I’ve had a great time (and voiced my opinion to the owners and staff) so many times at accommodation places and I’ve sporadically left reviews on TripAdvisor, but I’ve only ever been asked to do so twice. I absolutely left reviews for both those places. The others, it’s hit-and-miss as to whether I remember to do so.
How simple is it to say to guests leaving, “Don’t forget to write a review on TripAdvisor!” or to survey your clients to get a testimonial?
How simple is it to ask a happy client to “tell a friend” or offer them an incentive to do so?
Simple. And yet I’ve stayed at hundreds of hotels and visited hundreds of tourist destinations and been asked to leave a review twice.
When was the last time you asked for a review?
Kirsty Dunphey is the youngest ever Australian Telstra Young Business Woman of the Year, author of two books (her latest release is Retired at 27, If I Can do it Anyone Can) and a passionate entrepreneur who started her first business at age 15 and opened her own real estate agency at 21. Now Kirsty does lots of fun things which you can read about here. Her favourite current projects are Elephant Property, a boutique property management agency, Baby Teresa, a baby clothing line that donates an outfit to a baby in need for each one they sell and ReallySold, which helps real estate agents stop writing boring, uninteresting ads.