Feedback at the speed of fingers

“Does anyone know a good masseur/masseuse in Launceston?” – posted by a friend of mine to Facebook this week.

Minutes later she had referrals, back up referrals and phone numbers of whom to call.

“Can you believe what XYZ property managers let my tenants do to my place” [photo] [photo] [photo] – posted by friends of friends and then shared and shared and shared.

After yelling after a customer as she left the store, Chris from GASP found the nasty dig he made to the customer posted on Facebook and reposted on numerous hard media sites: “Have fun shopping at Supre… I knew you were a joke the minute you walked in”.

We live in a new world where customer dissatisfaction isn’t limited to dining table conversation and where referrals are spread (or not spread) with the greatest of ease amongst your 300 (or 5,000) “closest” friends.

It’s both exhilarating and terrifying (see the One Star Review).

And my favourite feedback frenzy of late? A review of Chris Brown’s new album rating it “no stars ever”. Reposted, shared and liked by at least 20 people on my feed and now by me to 5,000 of you.


Kirsty Dunphey is the youngest ever Australian Telstra Young Business Woman of the Year, author of two books (her latest release is Retired at 27: If I Can do it Anyone Can) and a passionate entrepreneur who started her first business at age 15 and opened her own real estate agency at 21.

Now Kirsty does lots of fun things which you can read about here. Her favourite current projects are Elephant Property, a boutique property management agency, Baby Teresa, a baby clothing line that donates an outfit to a baby in need for each one they sell and ReallySold, which helps real estate agents stop writing boring, uninteresting ads.



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