Is it annoying or important? Getting priorities right

I have a vision issue sometimes.

I get “annoying” confused with “important”.

Someone doesn’t reply to an email on time (or at all) – it’s annoying and it occupies my mind constantly, sometimes to the point of extreme frustration. It’s clearly annoying to me.

Is it important? Not always. The very fact that I’ve found it annoying has pushed it to the top of my mind even if I’ve got far more important things I should be focusing on.

So what’s the solution? I wish I knew!

My logical brain knows when something is less important, but apparently at times, annoying trumps important. Fury trumps reason. Rage trumps logic.

My solution for today – and I just read it in an email from

I’m going to concentrate on the power of two words (neither of them annoying, both of them important).

Those words are: “I am”.

Today – I am…

  • Going to prioritise important
  • Going to focus on important
  • Going to learn to downgrade my attention on what is annoying but not important

What are your “I ams” for today?

From broke at 19 to retired at 27, Kirsty Dunphey is an entrepreneur, mother and author, and lives by the motto Memento Vivere (remember to live).


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