Want to stand out from the crowd? Sometimes the smallest tool, like your business card, can have the biggest impact.
I’ve just recently returned from speaking at a real estate convention in Las Vegas (baby) where I had the opportunity to network with 30,000 real estate professionals (I said opportunity – not ability!).
As per usual at these events the business cards were a-flyin’. I got quite a few comments on my card – which I usually do because it’s a little different. It’s half the size of a normal card and has a large rhinoceros beetle (our company logo) on one side. Just the mere fact that it’s smaller and a little different makes people comment (and as you’ll see below we still have a way to go towards making ours really memorable).
While in Vegas I received a business card from a lovely chap from Britain. I looked at it and thought, classy, half fold out style, matt finish – nice. But then when I opened it up, there was a printed message that said “In case Las Vegas was all a blur, we met at NAR 2007”.
How bloody clever I thought! A small print run of cards for an event like this completely made him stand out in my mind.
Does your business card do that for you?
What about these cards – who do you think the recipient is more likely to remember – you from your card, or one of these?
And if you’d like to see some more of the best and most bizarre business cards in the world, check out the following sites and get some inspiration:
Kirsty Dunphey is one of Australia’s most publicised young entrepreneurs and is the founder of www.reallysold.com – the ultimate tool to help real estate agents write amazing advertisements. The youngest ever winner of the Australian Telstra Young Business Woman of the Year award, Kirsty started her first business at 15, her own real estate agency at 21, was a self-made millionaire at 23 and a self-made multi-millionaire at 25. For more information on Kirsty or either of her books – Advance to Go, Collect $1 Million and Retired at 27, If I can do it anyone can, or to sign up to her weekly newsletter head to: www.kirstydunphey.com
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